The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Blim Screenprinting Business Cards Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Typography in Design / Single
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Yes, Virginia Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services
Cinema 21:9 Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
END THE LIES Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
Standard #2 Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
acupuncture needles Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Campaign
ProContra Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Guitar Hero Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
ROSE Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Be Stupid (Image) Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Book Shelf Agency: big ant international / Seoul Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
The MINI Christmas Box Agency: UbachsWisbrun/JWT / Amsterdam Client: MINI Category: Out Of Home/Outdoor / Single
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2010 Design Gold Pencil

Rethink / Vancouver

Blim Screenprinting

Blim Screenprinting Business Cards

Corporate Identity / Single

10009D

2010 Design Gold Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Typography in Design / Single

10065D

2010 Design Gold Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO. & IDEE CO.

THUNDER NIGHT fever!

Collateral Design / Promotion (Agencies creating work for individuals)

10027D

2010 Interactive Gold Pencil

Work Club / London

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

10008N

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Interactive Gold Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

10021N

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Branded Entertainment Gold Pencil

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Gaming & Branded Applications / Offline gaming

10031E

2010 Branded Entertainment Gold Pencil

JWT NY / The Ebeling Group

Macy's

Yes, Virginia

Television / Specials or one-time screening

10007E

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Microsoft

bing-a-thon

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10043E

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Interactive Gold Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Websites & Microsites / Services

10024N

2010 Interactive Gold Pencil

DDB Worldwide /Tribal DDB Amsterdam

Philips

Cinema 21:9

Online Films And Video / Short Form - Single

10063N

2010 Advertising Gold Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Public Service / Outdoor and Posters - Campaign

10035A

2010 Interactive Gold Pencil

Grey / Melbourne

Transport Accident Commission

Everybody Hurts

Online Films And Video / Public Service/ Non-Profit - Single

10074N

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

10071N

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Cinema Advertising / Maximum 3 minutes - Single

10065T

2010 Design Gold Pencil

Design Army / Washington

Human Rights Campaign

END THE LIES

Branding / Annual Report

10001D

2010 Advertising Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Experiential Advertising / Single

10086G

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Branded Content / Campaign

10073T

2010 Advertising Gold Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Standard #2

Consumer Radio / Single

10043R

2010 Design Gold Pencil

NIPPON DESIGN CENTER / Tokyo

Nihon Sogo Ryoji

acupuncture needles

Collateral Design / Posters, P.O.P and in-Store - Single

10021D

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Websites & Microsites / Consumer Goods

10004N

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Outdoor Design / Campaign

10041D

2010 Design Gold Pencil

Serviceplan / München

LeadAcademy

ProContra

Spatial Design / Single

10033D

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Activision

Guitar Hero

Music / Integration of a brand in a music environment

10064E

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

10061N

2010 Design Gold Pencil

DRAFT Co.,Ltd / Tokyo

D-BROS

ROSE

Publication Design / Book, Magazine, Newspaper

10044D

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Integrated Branding / Integrated Branding Campaign

10083G

2010 Design Gold Pencil

1 Trick Pony / Hammonton

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

10016D

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid (Image)

Out Of Home/Outdoor / Campaign

10013A

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Out Of Home/Outdoor / Campaign

10014A

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Gold Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Newspaper or Magazine - Campaign

10031A

2010 Design Gold Pencil

big ant international / Seoul

Vogue, GQ, W, Allure, Vogue girl

Book Shelf

Outdoor Design / Single

10038D

2010 Design Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Outdoor Design / Single

10279D

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Gold Pencil

Fluorescent Hill / Montreal

Squeak E Clean Prod.

NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith

Broadcast Design / Single

10050D

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Advertising Gold Pencil

UbachsWisbrun/JWT / Amsterdam

MINI

The MINI Christmas Box

Out Of Home/Outdoor / Single

10010A

2010 Design Gold Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10031D

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