The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Axe "Cleans Your Balls" Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Yes, Virginia Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It Agency: Net#Work BBDO / Hyde Park Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Countdown to Beauty Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Harry Potter Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Dr. Bing Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics

2010 Advertising Silver Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Outdoor and Posters - Campaign

10036A

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Newspaper or Magazine - Campaign

10032A

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Experiential Advertising / Single

10087G

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Interactive Silver Pencil

BBH / New York

Unilever

Axe "Cleans Your Balls"

Online Films And Video / Short Form - Single

10064N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Advertising Silver Pencil

JWT New York / New York

Macy's

Yes, Virginia

Branded Content / Single

10071T

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Advertising Silver Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

10047R

2010 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

Virgin Atlantic Airlines

Worth It

Consumer Radio / Campaign

10048R

2010 Interactive Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Interface Design

10085N

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Design Silver Pencil

ADK / Tokyo

Hoyu Co., Ltd.

Countdown to Beauty

Package Design / Campaign

10019D

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Harry Potter

Collateral / Posters, P.O.P. and In-Store - Single

10020A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Avatar

Collateral / Posters, P.O.P. and In-Store - Single

10021A

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Microsoft

Dr. Bing

Film / Documentaries

10016E

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

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