The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
Screams
Agency: euro rscg spain / madrid
Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single