The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Numbers Agency: JWT / São Paulo Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign

2010 Advertising Bronze Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Integrated Branding / Integrated Branding Campaign

10085G

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Branded Entertainment Bronze Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Events and Installations / Creative positioning of a brand outside traditional or online media

10076E

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Interactive Bronze Pencil

Droga5 Australia / East Sydney

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

10065N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

2010 Branded Entertainment Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Television / Unscripted series

10003E

2010 Branded Entertainment Bronze Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Unscripted series

10004E

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Online Films And Video / Video Remixes/Mashups - Single

10075N

2010 Advertising Bronze Pencil

JWT / São Paulo

Johnson & Johnson

Numbers

Newspaper / Full Page or Spread - Campaign

10004A

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

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