The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Cinema 21:9 Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

10061N

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

10071N

2010 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

10011N

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Gold Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

10021N

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Websites & Microsites / Consumer Goods

10004N

2010 Interactive Gold Pencil

DDB Worldwide /Tribal DDB Amsterdam

Philips

Cinema 21:9

Online Films And Video / Short Form - Single

10063N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Gold Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Online Films And Video / Long Form - Single

10067N

2010 Interactive Gold Pencil

Work Club / London

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

10008N

2010 Interactive Gold Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Websites & Microsites / Services

10024N

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Interactive Gold Pencil

Grey / Melbourne

Transport Accident Commission

Everybody Hurts

Online Films And Video / Public Service/ Non-Profit - Single

10074N

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