The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10043N
Award:
2010 Interactive Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10044N
Award:
2010 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10047N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride
Title:
Pride + Spotify = Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10041N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10053N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10028N
Award:
2010 Interactive Bronze Pencil
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10073N
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Interactive Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10082N
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10083N
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Annual ID:
10013N
Award:
2010 Interactive Bronze Pencil
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10014N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10240N
Award:
2010 Interactive Bronze Pencil
Agency:
Boondoggle / Leuven
Client:
KMDA
Title:
Baby Elephant
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10079N
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Interactive Bronze Pencil
Agency:
POKE / London
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10023N
Award:
2010 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10056N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Annual ID:
10086N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10051N
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10032N
Award:
2010 Interactive Bronze Pencil
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10033N
Award:
2010 Interactive Bronze Pencil
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10034N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10075N
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Interactive Bronze Pencil
Agency:
McCann Erickson Japan Inc. / Tokyo
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Annual ID:
10010N
Award:
2010 Interactive Bronze Pencil
Agency:
Droga5 Australia / East Sydney
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Annual ID:
10065N
Award:
2010 Interactive Bronze Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Animation / Motion Graphics
Annual ID:
10088N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
Award:
2010 Interactive Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen
Title:
The Fun Theory
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10066N
Award:
2010 Interactive Bronze Pencil
Agency:
Gotham / New York
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Annual ID:
10090N
Award:
2010 Interactive Bronze Pencil
Agency:
Bascule Inc. / Tokyo
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Annual ID:
10015N
Award:
2010 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Annual ID:
10016N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Annual ID:
10069N