The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single