The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Embedded Cube Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy Agency: Saatchi & Saatchi NY / New York Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Can Hand Agency: Bridge Worldwide / Cincinnati Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody Agency: DIGITAS, NY / New York Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Say cheese Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games
Knitting mania Agency: Nolin BBDO / Montreal Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
www.bugaboo.com Agency: 72andSunny / Los Angeles Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Websites & Microsites / E-Commerce
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes
Signal Rescue Agency: Dare / London Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes
Lupin Steal Japan Project Agency: 777interactive / Tokyo Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast Agency: Crispin Porter + Bogusky / Boulder Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit Agency: FALLON / MINNEAPOLIS Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra Agency: Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign Agency: Wieden+Kennedy, New York / New York Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno Agency: Wieden+Kennedy / Portland Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

BBDO / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Interactive Advertising / Banners - Dynamic - Single

10193N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

NCPC

Dolphin Boy

Interactive Advertising / Banners - Dynamic - Single

10194N

2010 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Booby Trap

Interactive Advertising / Banners - Dynamic - Single

10195N

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Interactive Merit Award

Bridge Worldwide / Cincinnati

Procter & Gamble

Can Hand

Interactive Advertising / Banners - Fixed Space - Single

10182N

2010 Interactive Merit Award

DIGITAS, NY / New York

T.G.I. Friday's

Call Woody

Interactive Advertising / Banners - Fixed Space - Single

10183N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner I

Interactive Advertising / Banners - Fixed Space - Single

10184N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia - Draw Tree

Interactive Advertising / Banners - Fixed Space - Single

10185N

2010 Interactive Merit Award

BBH / london

Lynx

Say cheese

Mobile Applications/Sites / Branded Games

10167N

2010 Interactive Merit Award

Nolin BBDO / Montreal

La Fédération des producteurs de lait du Québec

Knitting mania

Mobile Applications/Sites / Branded Games

10168N

2010 Interactive Merit Award

72andSunny / Los Angeles

Bugaboo

www.bugaboo.com

Websites & Microsites / E-Commerce

10133N

2010 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

OpenOne

Websites & Microsites / E-Commerce

10134N

2010 Interactive Merit Award

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Films And Video / Long Form - Series/Episodes

10271N

2010 Interactive Merit Award

Dare / London

Vodafone

Signal Rescue

Online Films And Video / Long Form - Series/Episodes

10272N

2010 Interactive Merit Award

777interactive / Tokyo

Lupin Steal Japan Project

Lupin Steal Japan Project

Integrated Branding / Integrated Branding Campaign - 360

10278N

2010 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Public Polo

Integrated Branding / Integrated Branding Campaign - 360

10279N

2010 Interactive Merit Award

AKQA / London

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

10280N

2010 Interactive Merit Award

AKQA / London

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

10281N

2010 Interactive Merit Award

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10282N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

10283N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Buell

Buell Blast

Integrated Branding / Integrated Branding Campaign - 360

10284N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - 360

10285N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Challenge

Integrated Branding / Integrated Branding Campaign - 360

10286N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - 360

10287N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

10288N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Integrated Branding / Integrated Branding Campaign - 360

10289N

2010 Interactive Merit Award

FALLON / MINNEAPOLIS

Syfy Channel

Alice: Follow the White Rabbit

Integrated Branding / Integrated Branding Campaign - 360

10290N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10291N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Asylum 626 Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10292N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10293N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

YouTube Symphony Orchestra

Integrated Branding / Integrated Branding Campaign - 360

10294N

2010 Interactive Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Lee

The Gold Button

Integrated Branding / Integrated Branding Campaign - 360

10295N

2010 Interactive Merit Award

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Integrated Branding / Integrated Branding Campaign - 360

10296N

2010 Interactive Merit Award

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Integrated Branding / Integrated Branding Campaign - 360

10297N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Integrated Branding / Integrated Branding Campaign - 360

10298N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign - 360

10299N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

10300N

2010 Interactive Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Integrated Branding / Integrated Branding Campaign - 360

10301N

2010 Interactive Merit Award

WHYBIN\TBWA\TEQUILA / pyrmont

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

10302N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

Jordan Brand

The Leroy Smith Campaign

Integrated Branding / Integrated Branding Campaign - 360

10303N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Electronic Arts

Dante's Inferno

Integrated Branding / Integrated Branding Campaign - 360

10304N

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