The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Teddy Bear Chase
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies
Agency: BETC Euro RSCG / Paris
Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality
Agency: Burnkit / Vancouver
Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Agency: TBWA\Chiat\Day - New York / New York
Client: ABSOLUT Category: Online Films And Video / Long Form - Single
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives
Agency: BBH / london
Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment
Agency: Futurecom interactive AG / Zurich
Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement
Agency: Le Bureau / Stockholm
Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition
Agency: Mizbala / Tel Aviv Yafo
Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit
Agency: AKQA / San Francisco
Client: GAP Category: Websites & Microsites / Consumer Goods
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods
UNIQLO COLLECTION TOKYO 2009
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Consumer Goods
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Websites & Microsites / Consumer Goods
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Consumer Goods
My Virginia Memory
Agency: Grow Interactive / Norfolk
Client: Virginia Tourism Corporation Category: Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
Award:
2010 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10124N
Award:
2010 Interactive Merit Award
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Annual ID:
10125N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Annual ID:
10126N
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Annual ID:
10262N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Annual ID:
10263N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Annual ID:
10264N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
EVIAN
Title:
Rollerbabies
Category:
Online Films And Video / Long Form - Single
Annual ID:
10265N
Award:
2010 Interactive Merit Award
Agency:
Burnkit / Vancouver
Client:
National Film Board of Canada
Title:
Capturing Reality
Category:
Online Films And Video / Long Form - Single
Annual ID:
10266N
Award:
2010 Interactive Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Para Fuera
Category:
Online Films And Video / Long Form - Single
Annual ID:
10267N
Award:
2010 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo S60: The Blind Preview
Category:
Online Films And Video / Long Form - Single
Annual ID:
10268N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Long Form - Single
Annual ID:
10269N
Award:
2010 Interactive Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
ABSOLUT
Title:
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10270N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10229N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10230N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10231N
Award:
2010 Interactive Merit Award
Agency:
Futurecom interactive AG / Zurich
Client:
Reporter sans Frontieres
Title:
No Comment
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10232N
Award:
2010 Interactive Merit Award
Agency:
Le Bureau / Stockholm
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10233N
Award:
2010 Interactive Merit Award
Agency:
Mizbala / Tel Aviv Yafo
Client:
ELA Israel
Title:
TubePetition
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10234N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10235N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10101N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10102N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Lands' End
Title:
Packland
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10103N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10104N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10105N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO COLLECTION TOKYO 2009
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10106N
Award:
2010 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10107N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10108N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10109N
Award:
2010 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Virginia Tourism Corporation
Title:
My Virginia Memory
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10110N
