The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo Category: Websites & Microsites / Durable Goods
Teddy Bear Chase
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies
Agency: BETC Euro RSCG / Paris
Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality
Agency: Burnkit / Vancouver
Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Agency: TBWA\Chiat\Day - New York / New York
Client: ABSOLUT Category: Online Films And Video / Long Form - Single
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Lesson in Style
Agency: Katy Aquino / Santa Monica
Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship
Agency: IMG SRC / Tokyo
Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise
Agency: KING / Stockholm
Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover
Agency: Wieden + Kennedy / Amsterdam
Client: Honda Category: Craft / Animation / Motion Graphics
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives
Agency: BBH / london
Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment
Agency: Futurecom interactive AG / Zurich
Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement
Agency: Le Bureau / Stockholm
Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition
Agency: Mizbala / Tel Aviv Yafo
Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Interactive Merit Award
Agency:
BrandStudio / Moscow
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Annual ID:
10127N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Annual ID:
10128N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Annual ID:
10129N
Award:
2010 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Annual ID:
10130N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Annual ID:
10131N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Annual ID:
10132N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Annual ID:
10262N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Annual ID:
10263N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Annual ID:
10264N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
EVIAN
Title:
Rollerbabies
Category:
Online Films And Video / Long Form - Single
Annual ID:
10265N
Award:
2010 Interactive Merit Award
Agency:
Burnkit / Vancouver
Client:
National Film Board of Canada
Title:
Capturing Reality
Category:
Online Films And Video / Long Form - Single
Annual ID:
10266N
Award:
2010 Interactive Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Para Fuera
Category:
Online Films And Video / Long Form - Single
Annual ID:
10267N
Award:
2010 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo S60: The Blind Preview
Category:
Online Films And Video / Long Form - Single
Annual ID:
10268N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Long Form - Single
Annual ID:
10269N
Award:
2010 Interactive Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
ABSOLUT
Title:
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10270N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
Katy Aquino / Santa Monica
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Annual ID:
10327N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Annual ID:
10328N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Annual ID:
10329N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Craft / Animation / Motion Graphics
Annual ID:
10330N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Zodiac Race
Category:
Craft / Animation / Motion Graphics
Annual ID:
10331N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Annual ID:
10332N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Craft / Animation / Motion Graphics
Annual ID:
10333N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Animation / Motion Graphics
Annual ID:
10334N
Award:
2010 Interactive Merit Award
Agency:
IMG SRC / Tokyo
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Annual ID:
10335N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Animation / Motion Graphics
Annual ID:
10336N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Craft / Animation / Motion Graphics
Annual ID:
10337N
Award:
2010 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Animation / Motion Graphics
Annual ID:
10338N
Award:
2010 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Honda
Title:
Let It Shine Vimeo Takeover
Category:
Craft / Animation / Motion Graphics
Annual ID:
10339N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10229N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10230N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10231N
Award:
2010 Interactive Merit Award
Agency:
Futurecom interactive AG / Zurich
Client:
Reporter sans Frontieres
Title:
No Comment
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10232N
Award:
2010 Interactive Merit Award
Agency:
Le Bureau / Stockholm
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10233N
Award:
2010 Interactive Merit Award
Agency:
Mizbala / Tel Aviv Yafo
Client:
ELA Israel
Title:
TubePetition
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10234N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10235N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
