The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Big Brother Brasil Linea Test
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall
Agency: Elvis / London
Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique
Agency: Hyper / london
Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library
Agency: Imagination / New York
Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
ASICS Sportstyle Left Right Blogger Outreach
Agency: Amsterdam Worldwide / Amsterdam
Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST
Agency: MacLaren McCann / Toronto
Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience
Agency: MRM Worldwide / New York
Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter
Agency: Saatchi & Saatchi NY / New York
Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts
Agency: Wieden+Kennedy, New York / New York
Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
Clink-Clink
Agency: Gotham / New York
Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT
Title:
Big Brother Brasil Linea Test
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10196N
Award:
2010 Interactive Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
5 runners 650,000 followers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10197N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Test Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10198N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Booth Interactive
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10199N
Award:
2010 Interactive Merit Award
Agency:
Elvis / London
Client:
Virgin Trains
Title:
Liverpool Interactive Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10200N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10201N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10202N
Award:
2010 Interactive Merit Award
Agency:
Hyper / london
Client:
Cadbury Dairy Milk
Title:
Nibbles Boutique
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10203N
Award:
2010 Interactive Merit Award
Agency:
Imagination / New York
Client:
oneworld
Title:
The oneworld Travel Library
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10204N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10205N
Award:
2010 Interactive Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10206N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10207N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Supply Chain Interactive Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10208N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10209N
Award:
2010 Interactive Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Axe Music Star Actions
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10210N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone Times Square App
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10211N
Award:
2010 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
Think
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10212N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10186N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia Banner Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10187N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
ASICS
Title:
ASICS Sportstyle Left Right Blogger Outreach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10217N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10218N
Award:
2010 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10219N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Microsoft Canada/Xbox
Title:
Halo 3 ODST
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10220N
Award:
2010 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Virtual Touch Experience
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10221N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10222N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10223N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
General Mills/Wheaties
Title:
Most Valuable Tweeter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10224N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN - Monday Night Football
Title:
Interactive Storefronts
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10226N
Award:
2010 Interactive Merit Award
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10227N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
Award:
2010 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10124N
Award:
2010 Interactive Merit Award
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Annual ID:
10125N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Annual ID:
10126N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Interactive Merit Award
Agency:
Gotham / New York
Client:
Waterford
Title:
Clink-Clink
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10173N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone App
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10174N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
AgencyNet / Ft. Lauderdale
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10135N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10136N
