The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
Cotton
Agency: DDB / New York
Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Lesson in Style
Agency: Katy Aquino / Santa Monica
Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship
Agency: IMG SRC / Tokyo
Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise
Agency: KING / Stockholm
Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover
Agency: Wieden + Kennedy / Amsterdam
Client: Honda Category: Craft / Animation / Motion Graphics
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Squawq
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas
Agency: Droga5 Australia / East Sydney
Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
screenagers website
Agency: screenagers / Vienna
Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks
Agency: Soleil Noir / paris
Client: Red Tracks Category: Websites & Microsites / Self-Promotion
MyPerpetualLove.com
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites & Microsites / Self-Promotion
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
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THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
Award:
2010 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10124N
Award:
2010 Interactive Merit Award
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Annual ID:
10125N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Annual ID:
10126N
Award:
2010 Interactive Merit Award
Agency:
DDB / New York
Client:
Ad Council: Teen Suicide Prevention
Title:
Cotton
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10273N
Award:
2010 Interactive Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
greenpeace
Title:
suicide on air
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10274N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10275N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10276N
Award:
2010 Interactive Merit Award
Agency:
Katy Aquino / Santa Monica
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Annual ID:
10327N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Annual ID:
10328N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Annual ID:
10329N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Craft / Animation / Motion Graphics
Annual ID:
10330N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Zodiac Race
Category:
Craft / Animation / Motion Graphics
Annual ID:
10331N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Annual ID:
10332N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Craft / Animation / Motion Graphics
Annual ID:
10333N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Animation / Motion Graphics
Annual ID:
10334N
Award:
2010 Interactive Merit Award
Agency:
IMG SRC / Tokyo
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Annual ID:
10335N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Animation / Motion Graphics
Annual ID:
10336N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Craft / Animation / Motion Graphics
Annual ID:
10337N
Award:
2010 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Animation / Motion Graphics
Annual ID:
10338N
Award:
2010 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Honda
Title:
Let It Shine Vimeo Takeover
Category:
Craft / Animation / Motion Graphics
Annual ID:
10339N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10144N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Droga5 Sydney
Title:
Baldrick Saves Xmas
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10145N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
The new fb.se
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10146N
Award:
2010 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO i-studio.Inc
Title:
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10147N
Award:
2010 Interactive Merit Award
Agency:
LBi / London
Client:
LBi
Title:
MobileMobile 2009
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10148N
Award:
2010 Interactive Merit Award
Agency:
screenagers / Vienna
Client:
screenagers
Title:
screenagers website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10149N
Award:
2010 Interactive Merit Award
Agency:
Soleil Noir / paris
Client:
Red Tracks
Title:
Find Your Tracks
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10150N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
MyPerpetualLove.com
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10151N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO New York / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Memorabilia on Microsoft Surface
Category:
Craft / Interface Design
Annual ID:
10317N