The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Last Call Agency: Jung von Matt AG / Hamburg Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
360 Agency: Dare / London Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love Agency: Ogilvy & Mather Taiwan / Taipei Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend Agency: BETC Euro RSCG / Paris Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com Agency: Crispin Porter + Bogusky / Boulder Client: CP+B Category: Websites & Microsites / Corporate Website
SoBe.com Agency: Firstborn / NY Client: SoBe Category: Websites & Microsites / Corporate Website
LLR Corporate Website Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3 Agency: TBWAChiatDay / Los Angeles Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Lesson in Style Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover Agency: Wieden + Kennedy / Amsterdam Client: Honda Category: Craft / Animation / Motion Graphics
Say cheese Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games
Knitting mania Agency: Nolin BBDO / Montreal Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas Agency: Droga5 Australia / East Sydney Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks" Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
MobileMobile 2009 Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion
screenagers website Agency: screenagers / Vienna Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks Agency: Soleil Noir / paris Client: Red Tracks Category: Websites & Microsites / Self-Promotion
MyPerpetualLove.com Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites & Microsites / Self-Promotion
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Nike True City Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Craft / Interface Design
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Craft / Interface Design

2010 Interactive Merit Award

Jung von Matt AG / Hamburg

NBC Universal/13TH STREET

Last Call

Mobile Applications/Sites / Augmented Reality

10166N

2010 Interactive Merit Award

Dare / London

Vodafone

360

Interactive Advertising / Environmental / Experiential - Campaign

10213N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Interactive Memorabilia

Interactive Advertising / Environmental / Experiential - Campaign

10214N

2010 Interactive Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Campaign

10215N

2010 Interactive Merit Award

Ogilvy & Mather Taiwan / Taipei

Franz China Collection

Franz, See The Love

Interactive Advertising / Environmental / Experiential - Campaign

10216N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Websites & Microsites / Corporate Website

10119N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

13EME RUE

Je tue un ami/I kill a friend

Websites & Microsites / Corporate Website

10120N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

The Institute for Human Continuity

Websites & Microsites / Corporate Website

10121N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

CP+B

cpbgroup.com

Websites & Microsites / Corporate Website

10122N

2010 Interactive Merit Award

Firstborn / NY

SoBe

SoBe.com

Websites & Microsites / Corporate Website

10123N

2010 Interactive Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Lukas Lindemann Rosinski GmbH

LLR Corporate Website

Websites & Microsites / Corporate Website

10124N

2010 Interactive Merit Award

Sarkissian Mason / Shelby Township

Sarkissian Mason

SM Metrics

Websites & Microsites / Corporate Website

10125N

2010 Interactive Merit Award

TBWAChiatDay / Los Angeles

Recording Academy of Los Angeles

We're All Fans3

Websites & Microsites / Corporate Website

10126N

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Interactive Merit Award

Katy Aquino / Santa Monica

adidas

Lesson in Style

Craft / Animation / Motion Graphics

10327N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND

Craft / Animation / Motion Graphics

10328N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Craft / Animation / Motion Graphics

10329N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Craft / Animation / Motion Graphics

10330N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Zodiac Race

Craft / Animation / Motion Graphics

10331N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Craft / Animation / Motion Graphics

10332N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Craft / Animation / Motion Graphics

10333N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Animation / Motion Graphics

10334N

2010 Interactive Merit Award

IMG SRC / Tokyo

MITSUBISHI KAGAKU MEDIA CO.,LTD.

Verbatim Championship

Craft / Animation / Motion Graphics

10335N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Animation / Motion Graphics

10336N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Craft / Animation / Motion Graphics

10337N

2010 Interactive Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Animation / Motion Graphics

10338N

2010 Interactive Merit Award

Wieden + Kennedy / Amsterdam

Honda

Let It Shine Vimeo Takeover

Craft / Animation / Motion Graphics

10339N

2010 Interactive Merit Award

BBH / london

Lynx

Say cheese

Mobile Applications/Sites / Branded Games

10167N

2010 Interactive Merit Award

Nolin BBDO / Montreal

La Fédération des producteurs de lait du Québec

Knitting mania

Mobile Applications/Sites / Branded Games

10168N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Websites & Microsites / Self-Promotion

10144N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

Droga5 Sydney

Baldrick Saves Xmas

Websites & Microsites / Self-Promotion

10145N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

The new fb.se

Websites & Microsites / Self-Promotion

10146N

2010 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO i-studio.Inc

HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"

Websites & Microsites / Self-Promotion

10147N

2010 Interactive Merit Award

LBi / London

LBi

MobileMobile 2009

Websites & Microsites / Self-Promotion

10148N

2010 Interactive Merit Award

screenagers / Vienna

screenagers

screenagers website

Websites & Microsites / Self-Promotion

10149N

2010 Interactive Merit Award

Soleil Noir / paris

Red Tracks

Find Your Tracks

Websites & Microsites / Self-Promotion

10150N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

MyPerpetualLove.com

Websites & Microsites / Self-Promotion

10151N

2010 Interactive Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Mobile Applications/Sites / E-Commerce

10176N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Mobile Applications/Sites / Social Networks/ Community

10178N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Mobile Applications/Sites / Social Networks/ Community

10179N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

10311N

2010 Interactive Merit Award

AKQA / London

Warner Bros. Pictures

221B.sh

Craft / Interface Design

10312N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Craft / Interface Design

10313N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Craft / Interface Design

10314N

2010 Interactive Merit Award

BBDO New York / New York

HBO

www.hboimagine.com

Craft / Interface Design

10315N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Craft / Interface Design

10316N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Memorabilia on Microsoft Surface

Craft / Interface Design

10317N

Follow Us