The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / São Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Can Hand Agency: Bridge Worldwide / Cincinnati Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody Agency: DIGITAS, NY / New York Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
ASICS Sportstyle Left Right Blogger Outreach Agency: Amsterdam Worldwide / Amsterdam Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST Agency: MacLaren McCann / Toronto Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience Agency: MRM Worldwide / New York Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell Agency: Ogilvy Beijing / Beijing Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter Agency: Saatchi & Saatchi NY / New York Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts Agency: Wieden+Kennedy, New York / New York Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend Agency: BETC Euro RSCG / Paris Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com Agency: Crispin Porter + Bogusky / Boulder Client: CP+B Category: Websites & Microsites / Corporate Website
SoBe.com Agency: Firstborn / NY Client: SoBe Category: Websites & Microsites / Corporate Website
LLR Corporate Website Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Lukas Lindemann Rosinski GmbH Category: Websites & Microsites / Corporate Website
SM Metrics Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Websites & Microsites / Corporate Website
We're All Fans3 Agency: TBWAChiatDay / Los Angeles Client: Recording Academy of Los Angeles Category: Websites & Microsites / Corporate Website
The Vile Plutocrat Agency: 16toads Design / Smyrna Client: 16toads Design Category: Websites & Microsites / Services
Aflac.com Agency: Firstborn / NY Client: Aflac Category: Websites & Microsites / Services
Jack and Suzy Welch Show Agency: JWT New York / New York Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain Agency: Ogilvy Singapore / Singapore Client: VisitBritain Category: Websites & Microsites / Services
Clink-Clink Agency: Gotham / New York Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Track My T Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT

Big Brother Brasil Linea Test

Interactive Advertising / Environmental / Experiential - Single

10196N

2010 Interactive Merit Award

BBDO Argentina / Vicente Lopez

Nike

5 runners 650,000 followers

Interactive Advertising / Environmental / Experiential - Single

10197N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Test Machine

Interactive Advertising / Environmental / Experiential - Single

10198N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Booth Interactive

Interactive Advertising / Environmental / Experiential - Single

10199N

2010 Interactive Merit Award

Elvis / London

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

10200N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Interactive Advertising / Environmental / Experiential - Single

10201N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Interactive Advertising / Environmental / Experiential - Single

10202N

2010 Interactive Merit Award

Hyper / london

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

10203N

2010 Interactive Merit Award

Imagination / New York

oneworld

The oneworld Travel Library

Interactive Advertising / Environmental / Experiential - Single

10204N

2010 Interactive Merit Award

JWT New York / New York

DTC

Drop Everything for Love

Interactive Advertising / Environmental / Experiential - Single

10205N

2010 Interactive Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Interactive Advertising / Environmental / Experiential - Single

10206N

2010 Interactive Merit Award

Leo Burnett / London

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

10207N

2010 Interactive Merit Award

Ogilvy New York / New York

IBM

Supply Chain Interactive Billboard

Interactive Advertising / Environmental / Experiential - Single

10208N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Environmental / Experiential - Single

10209N

2010 Interactive Merit Award

ponce buenos aires / Buenos Aires

Unilever

Axe Music Star Actions

Interactive Advertising / Environmental / Experiential - Single

10210N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone Times Square App

Interactive Advertising / Environmental / Experiential - Single

10211N

2010 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Think

Interactive Advertising / Environmental / Experiential - Single

10212N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Fixed Space - Campaign

10186N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia Banner Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

10187N

2010 Interactive Merit Award

Bridge Worldwide / Cincinnati

Procter & Gamble

Can Hand

Interactive Advertising / Banners - Fixed Space - Single

10182N

2010 Interactive Merit Award

DIGITAS, NY / New York

T.G.I. Friday's

Call Woody

Interactive Advertising / Banners - Fixed Space - Single

10183N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner I

Interactive Advertising / Banners - Fixed Space - Single

10184N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia - Draw Tree

Interactive Advertising / Banners - Fixed Space - Single

10185N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

ASICS

ASICS Sportstyle Left Right Blogger Outreach

Interactive Advertising / Other Interactive Media - Single

10217N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Interactive Advertising / Other Interactive Media - Single

10218N

2010 Interactive Merit Award

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Other Interactive Media - Single

10219N

2010 Interactive Merit Award

MacLaren McCann / Toronto

Microsoft Canada/Xbox

Halo 3 ODST

Interactive Advertising / Other Interactive Media - Single

10220N

2010 Interactive Merit Award

MRM Worldwide / New York

Nikon

Virtual Touch Experience

Interactive Advertising / Other Interactive Media - Single

10221N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Levi's

Time Will Tell

Interactive Advertising / Other Interactive Media - Single

10222N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Other Interactive Media - Single

10223N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

General Mills/Wheaties

Most Valuable Tweeter

Interactive Advertising / Other Interactive Media - Single

10224N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

ESPN - Monday Night Football

Interactive Storefronts

Interactive Advertising / Other Interactive Media - Single

10226N

2010 Interactive Merit Award

Work Club / London

McLaren

THE RACE 1.0b

Interactive Advertising / Other Interactive Media - Single

10227N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Websites & Microsites / Corporate Website

10119N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

13EME RUE

Je tue un ami/I kill a friend

Websites & Microsites / Corporate Website

10120N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

The Institute for Human Continuity

Websites & Microsites / Corporate Website

10121N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

CP+B

cpbgroup.com

Websites & Microsites / Corporate Website

10122N

2010 Interactive Merit Award

Firstborn / NY

SoBe

SoBe.com

Websites & Microsites / Corporate Website

10123N

2010 Interactive Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Lukas Lindemann Rosinski GmbH

LLR Corporate Website

Websites & Microsites / Corporate Website

10124N

2010 Interactive Merit Award

Sarkissian Mason / Shelby Township

Sarkissian Mason

SM Metrics

Websites & Microsites / Corporate Website

10125N

2010 Interactive Merit Award

TBWAChiatDay / Los Angeles

Recording Academy of Los Angeles

We're All Fans3

Websites & Microsites / Corporate Website

10126N

2010 Interactive Merit Award

16toads Design / Smyrna

16toads Design

The Vile Plutocrat

Websites & Microsites / Services

10152N

2010 Interactive Merit Award

Firstborn / NY

Aflac

Aflac.com

Websites & Microsites / Services

10153N

2010 Interactive Merit Award

JWT New York / New York

Microsoft

Jack and Suzy Welch Show

Websites & Microsites / Services

10154N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

VisitBritain

Visit The Other Britain

Websites & Microsites / Services

10155N

2010 Interactive Merit Award

Gotham / New York

Waterford

Clink-Clink

Mobile Applications/Sites / Durable Goods

10173N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone App

Mobile Applications/Sites / Durable Goods

10174N

2010 Interactive Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Mobile Applications/Sites / E-Commerce

10176N

2010 Interactive Merit Award

AgencyNet / Ft. Lauderdale

Anvil Knitwear, Inc.

Track My T

Websites & Microsites / Public Service/ Non-Profit

10135N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Public Service/ Non-Profit

10136N

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