The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Your Idea. Your Way. Agency: Cossette Toronto / Toronto Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD Agency: Droga5 Australia / East Sydney Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING Agency: jared eberhardt / Long Beach Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids Agency: Publicis Conseil / PARIS Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys Agency: Saatchi & Saatchi NY / New York Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Track My T Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl Agency: Big Spaceship / Brooklyn Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site Agency: College Board / New York Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav Agency: KONG / Amsterdam Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool Agency: R/GA / New York Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue Agency: Tribal/DDB / Auckland Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / São Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
The Vile Plutocrat Agency: 16toads Design / Smyrna Client: 16toads Design Category: Websites & Microsites / Services
Aflac.com Agency: Firstborn / NY Client: Aflac Category: Websites & Microsites / Services
Jack and Suzy Welch Show Agency: JWT New York / New York Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain Agency: Ogilvy Singapore / Singapore Client: VisitBritain Category: Websites & Microsites / Services
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Fiat 500C Feelgood Playlist Agency: AKQA / London Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Black Pixel Project Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Websites & Microsites / Social Networks/ Community
www.starbucksloveproject.com Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Social Networks/ Community
Big Boston Warm-Up Agency: Firstborn / NY Client: Lands' End Category: Websites & Microsites / Social Networks/ Community
Chrome Experiments Agency: Google Creative Lab / New York Client: Google Category: Websites & Microsites / Social Networks/ Community
Amplichoir Agency: Mother Advertising Ltd / London Client: Dell Category: Websites & Microsites / Social Networks/ Community
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Websites & Microsites / Social Networks/ Community
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Websites & Microsites / Social Networks/ Community
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas Agency: Droga5 Australia / East Sydney Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks" Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion

2010 Interactive Merit Award

Cossette Toronto / Toronto

The National Advertising Awards

Your Idea. Your Way.

Online Films And Video / Short Form - Series/Episodes

10257N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320LA/SYD

Online Films And Video / Short Form - Series/Episodes

10258N

2010 Interactive Merit Award

jared eberhardt / Long Beach

Puma

PUMA - THE GAMES WE PLAY - RUNNING

Online Films And Video / Short Form - Series/Episodes

10259N

2010 Interactive Merit Award

Publicis Conseil / PARIS

Renault

Raving Rabbids

Online Films And Video / Short Form - Series/Episodes

10260N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Turner Entertainment Network, TBS

My Boys

Online Films And Video / Short Form - Series/Episodes

10261N

2010 Interactive Merit Award

AgencyNet / Ft. Lauderdale

Anvil Knitwear, Inc.

Track My T

Websites & Microsites / Public Service/ Non-Profit

10135N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Public Service/ Non-Profit

10136N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Seventh Generation

The Million Baby Crawl

Websites & Microsites / Public Service/ Non-Profit

10137N

2010 Interactive Merit Award

College Board / New York

College Board

SAT Site

Websites & Microsites / Public Service/ Non-Profit

10138N

2010 Interactive Merit Award

KONG / Amsterdam

Ministry of Justice

Stanislav

Websites & Microsites / Public Service/ Non-Profit

10139N

2010 Interactive Merit Award

POKE / London

Barnardo's

The Teens' Speech

Websites & Microsites / Public Service/ Non-Profit

10140N

2010 Interactive Merit Award

R/GA / New York

Ad Council

That's Not Cool

Websites & Microsites / Public Service/ Non-Profit

10141N

2010 Interactive Merit Award

The Museum of Modern Art / New York

The Museum of Modern Art

MoMA.org

Websites & Microsites / Public Service/ Non-Profit

10142N

2010 Interactive Merit Award

Tribal/DDB / Auckland

Coastguard NZ Ltd

Live Rescue

Websites & Microsites / Public Service/ Non-Profit

10143N

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT

Big Brother Brasil Linea Test

Interactive Advertising / Environmental / Experiential - Single

10196N

2010 Interactive Merit Award

BBDO Argentina / Vicente Lopez

Nike

5 runners 650,000 followers

Interactive Advertising / Environmental / Experiential - Single

10197N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Test Machine

Interactive Advertising / Environmental / Experiential - Single

10198N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Booth Interactive

Interactive Advertising / Environmental / Experiential - Single

10199N

2010 Interactive Merit Award

Elvis / London

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

10200N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Interactive Advertising / Environmental / Experiential - Single

10201N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Interactive Advertising / Environmental / Experiential - Single

10202N

2010 Interactive Merit Award

Hyper / london

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

10203N

2010 Interactive Merit Award

Imagination / New York

oneworld

The oneworld Travel Library

Interactive Advertising / Environmental / Experiential - Single

10204N

2010 Interactive Merit Award

JWT New York / New York

DTC

Drop Everything for Love

Interactive Advertising / Environmental / Experiential - Single

10205N

2010 Interactive Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Interactive Advertising / Environmental / Experiential - Single

10206N

2010 Interactive Merit Award

Leo Burnett / London

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

10207N

2010 Interactive Merit Award

Ogilvy New York / New York

IBM

Supply Chain Interactive Billboard

Interactive Advertising / Environmental / Experiential - Single

10208N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Environmental / Experiential - Single

10209N

2010 Interactive Merit Award

ponce buenos aires / Buenos Aires

Unilever

Axe Music Star Actions

Interactive Advertising / Environmental / Experiential - Single

10210N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone Times Square App

Interactive Advertising / Environmental / Experiential - Single

10211N

2010 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Think

Interactive Advertising / Environmental / Experiential - Single

10212N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Interactive Merit Award

16toads Design / Smyrna

16toads Design

The Vile Plutocrat

Websites & Microsites / Services

10152N

2010 Interactive Merit Award

Firstborn / NY

Aflac

Aflac.com

Websites & Microsites / Services

10153N

2010 Interactive Merit Award

JWT New York / New York

Microsoft

Jack and Suzy Welch Show

Websites & Microsites / Services

10154N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

VisitBritain

Visit The Other Britain

Websites & Microsites / Services

10155N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Websites & Microsites / Social Networks/ Community

10156N

2010 Interactive Merit Award

AKQA / London

Fiat UK

Fiat 500C Feelgood Playlist

Websites & Microsites / Social Networks/ Community

10157N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Black Pixel Project

Websites & Microsites / Social Networks/ Community

10158N

2010 Interactive Merit Award

BBDO New York / New York

Starbucks & (RED)™

www.starbucksloveproject.com

Websites & Microsites / Social Networks/ Community

10159N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Social Networks/ Community

10160N

2010 Interactive Merit Award

Firstborn / NY

Lands' End

Big Boston Warm-Up

Websites & Microsites / Social Networks/ Community

10161N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

Chrome Experiments

Websites & Microsites / Social Networks/ Community

10162N

2010 Interactive Merit Award

Mother Advertising Ltd / London

Dell

Amplichoir

Websites & Microsites / Social Networks/ Community

10163N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Websites & Microsites / Social Networks/ Community

10164N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Websites & Microsites / Social Networks/ Community

10165N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Websites & Microsites / Self-Promotion

10144N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

Droga5 Sydney

Baldrick Saves Xmas

Websites & Microsites / Self-Promotion

10145N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

The new fb.se

Websites & Microsites / Self-Promotion

10146N

2010 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO i-studio.Inc

HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"

Websites & Microsites / Self-Promotion

10147N

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