The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Cinema 21:9 Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Axe "Cleans Your Balls" Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Index Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
Hands Symphony Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Interactive Gold Pencil

DDB Worldwide /Tribal DDB Amsterdam

Philips

Cinema 21:9

Online Films And Video / Short Form - Single

10063N

2010 Interactive Silver Pencil

BBH / New York

Unilever

Axe "Cleans Your Balls"

Online Films And Video / Short Form - Single

10064N

2010 Interactive Bronze Pencil

Droga5 Australia / East Sydney

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

10065N

2010 Interactive Silver Pencil

Droga5 / New York

Puma

Index

Mobile Applications/Sites / Consumer Goods

10031N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Interactive Gold Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Online Films And Video / Long Form - Single

10067N

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

10071N

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Interactive Bronze Pencil

Gotham / New York

Ad Council / American Heart Association

Hands Symphony

Craft / Sound Design

10090N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Websites & Microsites / Consumer Goods

10004N

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen

The Fun Theory

Online Films And Video / Short Form - Series/Episodes

10066N

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Gold Pencil

Grey / Melbourne

Transport Accident Commission

Everybody Hurts

Online Films And Video / Public Service/ Non-Profit - Single

10074N

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

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