The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
www.hboimagine.com Agency: BBDO / New York Client: HBO Category: Craft / Interface Design
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Interface Design
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Craft / Interface Design
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
HBO Agency: R/GA / New York Client: HBO Category: Craft / Interface Design
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Craft / Interface Design
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business Agency: Syzygy Deutschland GmbH / Bad Homburg Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Interactive Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Interface Design

10085N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

10311N

2010 Interactive Merit Award

AKQA / London

Warner Bros. Pictures

221B.sh

Craft / Interface Design

10312N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Craft / Interface Design

10313N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Craft / Interface Design

10314N

2010 Interactive Merit Award

BBDO / New York

HBO

www.hboimagine.com

Craft / Interface Design

10315N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Craft / Interface Design

10316N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Memorabilia on Microsoft Surface

Craft / Interface Design

10317N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Nascar Widget Site

Craft / Interface Design

10318N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Interface Design

10319N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Craft / Interface Design

10320N

2010 Interactive Merit Award

R/GA / New York

Nike

Pro Combat Gear Up Tool

Craft / Interface Design

10321N

2010 Interactive Merit Award

R/GA / New York

HBO

HBO

Craft / Interface Design

10322N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Craft / Interface Design

10323N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Craft / Interface Design

10324N

2010 Interactive Merit Award

Syzygy Deutschland GmbH / Bad Homburg

Telefónica o2 (Germany) GmbH & Co. OHG

o2 Surface: Natural User Interface goes Business

Craft / Interface Design

10325N

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