The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
How Hetero? Agency: Akestam Holst / Stockholm Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge Agency: Cole & Weber United / Seattle Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign Agency: Dotglu/KBS+P / South Orange Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Lupin Steal Japan Project Agency: 777interactive / Tokyo Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast Agency: Crispin Porter + Bogusky / Boulder Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit Agency: FALLON / MINNEAPOLIS Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra Agency: Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign Agency: Wieden+Kennedy, New York / New York Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno Agency: Wieden+Kennedy / Portland Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Interactive Merit Award

Akestam Holst / Stockholm

Claes Nyberg/Jessica W Sandberg

How Hetero?

Integrated Branding / Integrated Branding Campaign - Online

10305N

2010 Interactive Merit Award

BBDO New York / New York

Procter & Gamble/Gillette

Body Grooming Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

10306N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Integrated Branding / Integrated Branding Campaign - Online

10307N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Integrated Branding / Integrated Branding Campaign - Online

10308N

2010 Interactive Merit Award

Cole & Weber United / Seattle

International Olympic Committee

The Best of Us Challenge

Integrated Branding / Integrated Branding Campaign - Online

10309N

2010 Interactive Merit Award

Dotglu/KBS+P / South Orange

BMW

All-New BMW Z4 Campaign

Integrated Branding / Integrated Branding Campaign - Online

10310N

2010 Interactive Merit Award

777interactive / Tokyo

Lupin Steal Japan Project

Lupin Steal Japan Project

Integrated Branding / Integrated Branding Campaign - 360

10278N

2010 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Public Polo

Integrated Branding / Integrated Branding Campaign - 360

10279N

2010 Interactive Merit Award

AKQA / London

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

10280N

2010 Interactive Merit Award

AKQA / London

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

10281N

2010 Interactive Merit Award

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10282N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

10283N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Buell

Buell Blast

Integrated Branding / Integrated Branding Campaign - 360

10284N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - 360

10285N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Challenge

Integrated Branding / Integrated Branding Campaign - 360

10286N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - 360

10287N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

10288N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Integrated Branding / Integrated Branding Campaign - 360

10289N

2010 Interactive Merit Award

FALLON / MINNEAPOLIS

Syfy Channel

Alice: Follow the White Rabbit

Integrated Branding / Integrated Branding Campaign - 360

10290N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10291N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Asylum 626 Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10292N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10293N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

YouTube Symphony Orchestra

Integrated Branding / Integrated Branding Campaign - 360

10294N

2010 Interactive Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Lee

The Gold Button

Integrated Branding / Integrated Branding Campaign - 360

10295N

2010 Interactive Merit Award

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Integrated Branding / Integrated Branding Campaign - 360

10296N

2010 Interactive Merit Award

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Integrated Branding / Integrated Branding Campaign - 360

10297N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Integrated Branding / Integrated Branding Campaign - 360

10298N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign - 360

10299N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

10300N

2010 Interactive Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Integrated Branding / Integrated Branding Campaign - 360

10301N

2010 Interactive Merit Award

WHYBIN\TBWA\TEQUILA / pyrmont

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

10302N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

Jordan Brand

The Leroy Smith Campaign

Integrated Branding / Integrated Branding Campaign - 360

10303N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Electronic Arts

Dante's Inferno

Integrated Branding / Integrated Branding Campaign - 360

10304N

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