The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Index Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Cinema 21:9 Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Axe "Cleans Your Balls" Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Online Films And Video / Video Remixes/Mashups - Single

10075N

2010 Interactive Gold Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

10021N

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

10011N

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

10061N

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Interactive Gold Pencil

Work Club / London

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

10008N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Interactive Silver Pencil

Droga5 / New York

Puma

Index

Mobile Applications/Sites / Consumer Goods

10031N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Interactive Gold Pencil

DDB Worldwide /Tribal DDB Amsterdam

Philips

Cinema 21:9

Online Films And Video / Short Form - Single

10063N

2010 Interactive Silver Pencil

BBH / New York

Unilever

Axe "Cleans Your Balls"

Online Films And Video / Short Form - Single

10064N

2010 Interactive Bronze Pencil

Droga5 Australia / East Sydney

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

10065N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Gold Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Online Films And Video / Long Form - Single

10067N

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

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