The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
ROSE Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Typography in Design / Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
END THE LIES Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
Yes, Virginia Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
ProContra Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
'Chippendale printer leaflet' Agency: Saatchi & Saatchi Sydney / Sydney Client: Chippendale Printers Category: Branding / Booklet/Brochure
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
The MINI Christmas Box Agency: UbachsWisbrun/JWT / Amsterdam Client: MINI Category: Out Of Home/Outdoor / Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Blim Screenprinting Business Cards Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
acupuncture needles Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Brain Idents Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Broadcast Design / Campaign
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Pin-Up Calendar 2010 Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Be Stupid (Image) Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Standard #2 Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
DuPont: Helping Rebuild Greensburg Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series

2010 Advertising Gold Pencil

BBH / london

Diageo - Johnnie Walker

The Man Who Walked Around The World

Branded Content / Single

10070T

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Design Gold Pencil

Masashi & Hal & Magico & Masayoshi / Japan & USA

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

10051D

2010 Design Gold Pencil

DRAFT Co.,Ltd / Tokyo

D-BROS

ROSE

Publication Design / Book, Magazine, Newspaper

10044D

2010 Design Gold Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Typography in Design / Single

10065D

2010 Advertising Gold Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Campaign

10024A

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Collateral / Posters, P.O.P. and In-Store - Single

10019A

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Design Gold Pencil

Design Army / Washington

Human Rights Campaign

END THE LIES

Branding / Annual Report

10001D

2010 Branded Entertainment Gold Pencil

JWT NY / The Ebeling Group

Macy's

Yes, Virginia

Television / Specials or one-time screening

10007E

2010 Advertising Gold Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral (Brochures and Direct Mail) - Single

10038A

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Advertising Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Experiential Advertising / Single

10086G

2010 Design Gold Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10031D

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Design Gold Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO. & IDEE CO.

THUNDER NIGHT fever!

Collateral Design / Promotion (Agencies creating work for individuals)

10027D

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Cinema Advertising / Maximum 3 minutes - Single

10065T

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Innovation in Advertising / Campaign

10078G

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Innovation in Advertising / Campaign

10079G

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Microsoft

bing-a-thon

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10043E

2010 Design Gold Pencil

Fluorescent Hill / Montreal

Squeak E Clean Prod.

NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith

Broadcast Design / Single

10050D

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Gold Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Newspaper or Magazine - Campaign

10031A

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Design Gold Pencil

Serviceplan / München

LeadAcademy

ProContra

Spatial Design / Single

10033D

2010 Design Gold Pencil

Saatchi & Saatchi Sydney / Sydney

Chippendale Printers

'Chippendale printer leaflet'

Branding / Booklet/Brochure

10002D

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Integrated Branding / Integrated Branding Campaign

10083G

2010 Advertising Gold Pencil

UbachsWisbrun/JWT / Amsterdam

MINI

The MINI Christmas Box

Out Of Home/Outdoor / Single

10010A

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Design Gold Pencil

Rethink / Vancouver

Blim Screenprinting

Blim Screenprinting Business Cards

Corporate Identity / Single

10009D

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

10061N

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Advertising Gold Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Public Service / Outdoor and Posters - Campaign

10035A

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Gold Pencil

NIPPON DESIGN CENTER / Tokyo

Nihon Sogo Ryoji

acupuncture needles

Collateral Design / Posters, P.O.P and in-Store - Single

10021D

2010 Design Gold Pencil

US Sydney / Redfern

SBS Broadcasting

Brain Idents

Broadcast Design / Campaign

10053D

2010 Advertising Gold Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Magazine / Full Page or Spread - Campaign

10006A

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Gold Pencil

BUTTER. Berlin/Duesseldorf / Duesseldorf

EIZO

Pin-Up Calendar 2010

Collateral / Promotion (Agencies creating work for individuals)

10027A

2010 Branded Entertainment Gold Pencil

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Gaming & Branded Applications / Offline gaming

10031E

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

10071N

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid (Image)

Out Of Home/Outdoor / Campaign

10013A

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Out Of Home/Outdoor / Campaign

10014A

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Advertising Gold Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Standard #2

Consumer Radio / Single

10043R

2010 Branded Entertainment Gold Pencil

OgilvyEntertainment / New York

DuPont

DuPont: Helping Rebuild Greensburg

Television / Unscripted series

10001E

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