The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Eye of the Cervix Agency: Cossette West / Vancouver Client: BC Cancer Agency Category: Public Service / Television - Single
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Fitting Dance Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

2010 Advertising Bronze Pencil

Leo Burnett / London

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

10012A

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Advertising Bronze Pencil

Cossette West / Vancouver

BC Cancer Agency

Eye of the Cervix

Public Service / Television - Single

10041T

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Advertising Bronze Pencil

johannes leonardo / ny

Daffy's Inc.

Fitting Dance

Cinema Advertising / Maximum 3 minutes - Single

10068T

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

2010 Branded Entertainment Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Television / Unscripted series

10003E

2010 Branded Entertainment Bronze Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Unscripted series

10004E

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Advertising Bronze Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Non-Broadcast / Single

10075G

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Design Bronze Pencil

Karigari Design inc / Mumbai

The Backpacker Company

Soap Cards

Corporate Identity / Single

10011D

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

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