The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
KUDAMEMO Agency: DRAFT / Tokyo Client: D-BROS Category: Industrial Design / Single
kaoiro Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design / Single
St-Germain 50ml Display Agency: Sandstrom Partners / Portland Client: Cooper Spirits International Category: Industrial Design / Single
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide Agency: DDB Canada/Toronto / Toronto Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker Agency: DDB Singapore / Singapore Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask Agency: Grey Worldwide India / Mumbai Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal Agency: Ogilvy New Zealand / Auckland Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book Agency: TAXI Canada / Toronto Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Your Idea. Your Way. Agency: Cossette Toronto / Toronto Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD Agency: Droga5 Australia / East Sydney Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING Agency: jared eberhardt / Long Beach Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids Agency: Publicis Conseil / PARIS Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys Agency: Saatchi & Saatchi NY / New York Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
M&M's Global Brand Book Agency: BBDO New York / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun Agency: KW43 BRANDDESIGN / Duesseldorf Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama Agency: McSweeney's / San Francisco Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0 Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers Agency: qing zhao / Nanjing Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object Agency: trine design associates / Singapore Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
Track My T Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl Agency: Big Spaceship / Brooklyn Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site Agency: College Board / New York Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav Agency: KONG / Amsterdam Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool Agency: R/GA / New York Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue Agency: Tribal/DDB / Auckland Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
Stolen Signature Agency: Bates 141 Mumbai / Mumbai Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil Agency: Dentsu / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Design Merit Award

DRAFT / Tokyo

D-BROS

KUDAMEMO

Industrial Design / Single

10263D

2010 Design Merit Award

ginghami co., ltd. / tokyo

gung

kaoiro

Industrial Design / Single

10264D

2010 Design Merit Award

Sandstrom Partners / Portland

Cooper Spirits International

St-Germain 50ml Display

Industrial Design / Single

10265D

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

2010 Advertising Merit Award

DDB Canada/Toronto / Toronto

Fatal Light Awareness Program (FLAP)

Field Guide

Public Service / Collateral (Brochures and Direct Mail) - Single

10305A

2010 Advertising Merit Award

DDB Singapore / Singapore

Singapore Environment Council

Solar Cooker

Public Service / Collateral (Brochures and Direct Mail) - Single

10306A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Ojus Medical Institute

AIDS Mask

Public Service / Collateral (Brochures and Direct Mail) - Single

10307A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Pop-up Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10308A

2010 Advertising Merit Award

Ogilvy New Zealand / Auckland

The Asthma and Respiratory Foundation of New Zealand

Donations Appeal

Public Service / Collateral (Brochures and Direct Mail) - Single

10309A

2010 Advertising Merit Award

TAXI Canada / Toronto

Covenant House

Street Kids Christmas Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10310A

2010 Interactive Merit Award

Cossette Toronto / Toronto

The National Advertising Awards

Your Idea. Your Way.

Online Films And Video / Short Form - Series/Episodes

10257N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320LA/SYD

Online Films And Video / Short Form - Series/Episodes

10258N

2010 Interactive Merit Award

jared eberhardt / Long Beach

Puma

PUMA - THE GAMES WE PLAY - RUNNING

Online Films And Video / Short Form - Series/Episodes

10259N

2010 Interactive Merit Award

Publicis Conseil / PARIS

Renault

Raving Rabbids

Online Films And Video / Short Form - Series/Episodes

10260N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Turner Entertainment Network, TBS

My Boys

Online Films And Video / Short Form - Series/Episodes

10261N

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / :20 and Under - Campaign

10413T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola - Schweppes

MERRY CHRISch…MAS

Consumer Television / :20 and Under - Campaign

10414T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Nana/Leak/Grass'

Consumer Television / :20 and Under - Campaign

10415T

2010 Design Merit Award

BBDO New York / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Andreas Koerner

Morning Sun

Publication Design / Book, Magazine, Newspaper

10201D

2010 Design Merit Award

McSweeney's / San Francisco

McSweeney's

The San Francisco Panorama

Publication Design / Book, Magazine, Newspaper

10202D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Publication Design / Book, Magazine, Newspaper

10203D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

The Death of the Mouse 2.0

Publication Design / Book, Magazine, Newspaper

10204D

2010 Design Merit Award

qing zhao / Nanjing

zhao qing

a concise chinese-english dictionary for lovers

Publication Design / Book, Magazine, Newspaper

10205D

2010 Design Merit Award

trine design associates / Singapore

Antalis Singapore Pte Ltd

Marley Magpie & the search for the shiniest object

Publication Design / Book, Magazine, Newspaper

10206D

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

2010 Interactive Merit Award

AgencyNet / Ft. Lauderdale

Anvil Knitwear, Inc.

Track My T

Websites & Microsites / Public Service/ Non-Profit

10135N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Public Service/ Non-Profit

10136N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Seventh Generation

The Million Baby Crawl

Websites & Microsites / Public Service/ Non-Profit

10137N

2010 Interactive Merit Award

College Board / New York

College Board

SAT Site

Websites & Microsites / Public Service/ Non-Profit

10138N

2010 Interactive Merit Award

KONG / Amsterdam

Ministry of Justice

Stanislav

Websites & Microsites / Public Service/ Non-Profit

10139N

2010 Interactive Merit Award

POKE / London

Barnardo's

The Teens' Speech

Websites & Microsites / Public Service/ Non-Profit

10140N

2010 Interactive Merit Award

R/GA / New York

Ad Council

That's Not Cool

Websites & Microsites / Public Service/ Non-Profit

10141N

2010 Interactive Merit Award

The Museum of Modern Art / New York

The Museum of Modern Art

MoMA.org

Websites & Microsites / Public Service/ Non-Profit

10142N

2010 Interactive Merit Award

Tribal/DDB / Auckland

Coastguard NZ Ltd

Live Rescue

Websites & Microsites / Public Service/ Non-Profit

10143N

2010 Design Merit Award

Bates 141 Mumbai / Mumbai

India Antivirus Pvt. Ltd.

Stolen Signature

Direct Mail / Single

10207D

2010 Design Merit Award

Dentsu / Tokyo

Yoshida Hideo Memorial Foundation

Idea Pencil

Direct Mail / Single

10208D

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