The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC Category: Green Pencil / Integrated Campaign
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
bing-a-thon
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Online Films And Video / Long Form - Single
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl Category: Outdoor Design / Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Experiential Advertising / Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting Category: Corporate Identity / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
nook
Agency: R/GA / New York
Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Award:
2010 Advertising Best of Show Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Interactive Best of Show Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Design Best of Show Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D
Award:
2010 Advertising Green Pencil
Agency:
Berghs School of Communication / Stockholm
Client:
MILLION TREES NYC
Title:
SWIPE for a Million Trees
Category:
Green Pencil / Integrated Campaign
Annual ID:
10000G
Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10074E
Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10019A
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T
Award:
2010 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Annual ID:
10024N
Award:
2010 Advertising Gold Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10061T
Award:
2010 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Annual ID:
10043R
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10043E
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10071N
Award:
2010 Interactive Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Annual ID:
10067N
Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D
Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Annual ID:
10073T
Award:
2010 Design Gold Pencil
Agency:
big ant international / Seoul
Client:
Vogue, GQ, W, Allure, Vogue girl
Title:
Book Shelf
Category:
Outdoor Design / Single
Annual ID:
10038D
Award:
2010 Design Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Annual ID:
10279D
Award:
2010 Design Gold Pencil
Agency:
Serviceplan / München
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Annual ID:
10033D
Award:
2010 Interactive Gold Pencil
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10074N
Award:
2010 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Annual ID:
10086G
Award:
2010 Interactive Gold Pencil
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Annual ID:
10008N
Award:
2010 Design Gold Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10031D
Award:
2010 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY SWITCH
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10054N
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Annual ID:
10001E
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10011N
Award:
2010 Design Gold Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10044D
Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10017N
Award:
2010 Design Gold Pencil
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Annual ID:
10053D
Award:
2010 Interactive Gold Pencil
Agency:
Dare / London
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10038N
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N
Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10061N
Award:
2010 Advertising Gold Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10006A
Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Viagra Confessions Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10060T
Award:
2010 Interactive Gold Pencil
Agency:
AKQA / Washington
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10029N
Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10013A
Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10014A
Award:
2010 Design Gold Pencil
Agency:
Rethink / Vancouver
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Annual ID:
10009D
Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10078G
Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10079G
Award:
2010 Design Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Annual ID:
10065D
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Design Gold Pencil
Agency:
R/GA / New York
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10006D
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Annual ID:
10001N
Award:
2010 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10026N
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10024A
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10065T
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N
