The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Film / Documentaries
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
The Unity Font
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Typography in Design / Single
Bars
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IGFM International society for human rights Category: Typography in Design / Single
New York Times
Agency: Leo Burnett / Chicago
Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation
Agency: Turnstyle / Seattle
Client: AIGA Seattle Category: Typography in Design / Single
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
33 Keys
Agency: Doner / Naperville
Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
AIRBORNE
Agency: Brandcom Middle East F.Z.L.L.C. / Dubai
Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers
Agency: H55 / SINGAPORE
Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
Mercedes-Benz at IAA 2009
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave
Agency: Studio Hinrichs / San Francisco
Client: Nevada Museum of Art Category: Spatial Design / Campaign
Thinking outside the chair
Agency: Alt Group / Ponsonby
Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years
Agency: Bailey Lauerman / Lincoln
Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY
Agency: Design Army / Washington
Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25
Agency: Design Army / Washington
Client: Karla Colletto Category: Branding / Booklet/Brochure