The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Doritos: Concert in a Bag Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Showtime Nurse Jackie on Kindle Agency: OMD / New York Client: Showtime Category: Gaming & Branded Applications / Branded applications
Expedition Africa- The game Agency: Pod Digital Design / Lexington Client: History Channel Category: Gaming & Branded Applications / Branded applications
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Gaming & Branded Applications / Branded applications
How Sweet The Sound Agency: @radical.media / New York Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas Agency: Arnold Worldwide / Boston Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
Fallout 3 PAX Experience Agency: AKQA / Washington Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin Agency: Hill Holliday / Boston Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins Agency: 180LA / Santa Monica Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris Agency: DDB, Paris / Paris Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index Agency: Droga5 / New York Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey Agency: Radical Media / New York Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid Agency: Saatchi & Saatchi NY / New York Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53 Agency: The Wade Brothers / Kansas City Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign Agency: Wieden+Kennedy New York / Brooklyn Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
ALAN Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Film / Theatrical and DVD releases
The Informant - Crossed version Agency: Kellehouse, Inc. / Topanga Client: Warner Bros. Category: Film / Theatrical and DVD releases
33 Keys Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER Agency: Publicis / London Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
ELLE-The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars Agency: whatwewant Branded Entertainment / Johannesburg Client: whatwewant Branded Entertainment Category: Television / Unscripted series
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Film / Documentaries
The Wilde Ones Agency: School of Visual Arts / New York Client: SVA Category: Film / Documentaries
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Film / Documentaries

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Doritos: Concert in a Bag

Gaming & Branded Applications / Branded applications

10038E

2010 Branded Entertainment Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Gaming & Branded Applications / Branded applications

10039E

2010 Branded Entertainment Merit Award

OMD / New York

Showtime

Showtime Nurse Jackie on Kindle

Gaming & Branded Applications / Branded applications

10040E

2010 Branded Entertainment Merit Award

Pod Digital Design / Lexington

History Channel

Expedition Africa- The game

Gaming & Branded Applications / Branded applications

10041E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Gaming & Branded Applications / Branded applications

10042E

2010 Branded Entertainment Merit Award

@radical.media / New York

Verizon

How Sweet The Sound

Television / Specials or one-time screening

10010E

2010 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Ocean Spray

Cranberry Christmas

Television / Specials or one-time screening

10011E

2010 Branded Entertainment Merit Award

Colman Rasic Carrasco / East Sydney

MTV EXIT FOUNDATION/UNICEF

The Killers 'Goodnight, travel well'

Television / Specials or one-time screening

10012E

2010 Branded Entertainment Merit Award

AKQA / Washington

Bethesda Softworks

Fallout 3 PAX Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

10077E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Autism Speaks

Baby Strollers

Events and Installations / Creative positioning of a brand outside traditional or online media

10078E

2010 Branded Entertainment Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Memorabilia on Microsoft Surface

Events and Installations / Creative positioning of a brand outside traditional or online media

10079E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

The City of Boston

Visit-the-Pin

Events and Installations / Creative positioning of a brand outside traditional or online media

10080E

2010 Branded Entertainment Merit Award

180LA / Santa Monica

Sony

VAIO Mannequins

Events and Installations / Creative positioning of a brand outside traditional or online media

10081E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Events and Installations / Creative positioning of a brand outside traditional or online media

10082E

2010 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

Berlin Phil Media GmbH

Digital Concert Hall

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10049E

2010 Branded Entertainment Merit Award

BBDO New York / New York

HBO

The Affair

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10050E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10051E

2010 Branded Entertainment Merit Award

DDB, Paris / Paris

Comité Régional du Tourisme Paris Ile-de-France

Kisses from Paris

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10052E

2010 Branded Entertainment Merit Award

Droga5 / New York

Puma

Puma Index

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10053E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milkquarious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10054E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

Be Good

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10055E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Reclage De Luxe

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10056E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Smooth Originals

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10057E

2010 Branded Entertainment Merit Award

Radical Media / New York

Nike

Lance Mackey

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10058E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi NY / New York

Luvs

New Kid

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10059E

2010 Branded Entertainment Merit Award

Sony Music Entertainment UK / London

Columbia Records / Umbro

Kasabian Football Hero

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10060E

2010 Branded Entertainment Merit Award

The Wade Brothers / Kansas City

Fly 53

FLY 53 House of 53

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10061E

2010 Branded Entertainment Merit Award

Wieden+Kennedy New York / Brooklyn

Jordan Brand

Leroy Smith Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10062E

2010 Branded Entertainment Merit Award

Young & Rubicam / New York

Cellular South

Y'all vs Us

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10063E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

2010 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN

Film / Theatrical and DVD releases

10014E

2010 Branded Entertainment Merit Award

Kellehouse, Inc. / Topanga

Warner Bros.

The Informant - Crossed version

Film / Theatrical and DVD releases

10015E

2010 Branded Entertainment Merit Award

Doner / Naperville

Mazda

33 Keys

Gaming & Branded Applications / Online gaming

10024E

2010 Branded Entertainment Merit Award

Publicis / London

BRITISH ARMY/C.O.I

START THINKING SOLDIER

Gaming & Branded Applications / Online gaming

10025E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

10026E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

10027E

2010 Branded Entertainment Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Gaming & Branded Applications / Online gaming

10028E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Monopoly City Streets

Gaming & Branded Applications / Online gaming

10029E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Trivial Pursuit Experiment

Gaming & Branded Applications / Online gaming

10030E

2010 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

ELLE-The City

Television / Unscripted series

10005E

2010 Branded Entertainment Merit Award

whatwewant Branded Entertainment / Johannesburg

whatwewant Branded Entertainment

Copa Coca Cola Football Stars

Television / Unscripted series

10006E

2010 Branded Entertainment Merit Award

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Film / Documentaries

10018E

2010 Branded Entertainment Merit Award

School of Visual Arts / New York

SVA

The Wilde Ones

Film / Documentaries

10019E

2010 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Film / Documentaries

10020E

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