The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Film / Theatrical and DVD releases
The Informant - Crossed version
Agency: Kellehouse, Inc. / Topanga
Client: Warner Bros. Category: Film / Theatrical and DVD releases
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris
Agency: DDB, Paris / Paris
Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index
Agency: Droga5 / New York
Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey
Agency: Radical Media / New York
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London
Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53
Agency: The Wade Brothers / Kansas City
Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign
Agency: Wieden+Kennedy New York / Brooklyn
Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
33 Keys
Agency: Doner / Naperville
Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola
Agency: Sancho BBDO / Bogotá
Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down
Agency: The Martin Agency / Richmond
Client: GEICO Category: Music / Integration of a brand in a music environment
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Film / Documentaries
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Fallout 3 PAX Experience
Agency: AKQA / Washington
Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin
Agency: Hill Holliday / Boston
Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins
Agency: 180LA / Santa Monica
Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Doritos: Concert in a Bag
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Showtime Nurse Jackie on Kindle
Agency: OMD / New York
Client: Showtime Category: Gaming & Branded Applications / Branded applications
Expedition Africa- The game
Agency: Pod Digital Design / Lexington
Client: History Channel Category: Gaming & Branded Applications / Branded applications
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Film / Theatrical and DVD releases
Annual ID:
10014E
Award:
2010 Branded Entertainment Merit Award
Agency:
Kellehouse, Inc. / Topanga
Client:
Warner Bros.
Title:
The Informant - Crossed version
Category:
Film / Theatrical and DVD releases
Annual ID:
10015E
Award:
2010 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10049E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10050E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10051E
Award:
2010 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
Comité Régional du Tourisme Paris Ile-de-France
Title:
Kisses from Paris
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10052E
Award:
2010 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Puma Index
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10053E
Award:
2010 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10054E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Be Good
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10055E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Reclage De Luxe
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10056E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Smooth Originals
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10057E
Award:
2010 Branded Entertainment Merit Award
Agency:
Radical Media / New York
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10058E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Luvs
Title:
New Kid
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10059E
Award:
2010 Branded Entertainment Merit Award
Agency:
Sony Music Entertainment UK / London
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10060E
Award:
2010 Branded Entertainment Merit Award
Agency:
The Wade Brothers / Kansas City
Client:
Fly 53
Title:
FLY 53 House of 53
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10061E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
Jordan Brand
Title:
Leroy Smith Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10062E
Award:
2010 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10063E
Award:
2010 Branded Entertainment Merit Award
Agency:
Doner / Naperville
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10024E
Award:
2010 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
BRITISH ARMY/C.O.I
Title:
START THINKING SOLDIER
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10025E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10026E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Unilever Lynx
Title:
Lynx Instinct
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10027E
Award:
2010 Branded Entertainment Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10028E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Monopoly City Streets
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10029E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Trivial Pursuit Experiment
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10030E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Annual ID:
10068E
Award:
2010 Branded Entertainment Merit Award
Agency:
human / New York
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Annual ID:
10069E
Award:
2010 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Annual ID:
10070E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Annual ID:
10071E
Award:
2010 Branded Entertainment Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
GM Colmotores/Chevrolet
Title:
Taxi Rockola
Category:
Music / Integration of a brand in a music environment
Annual ID:
10072E
Award:
2010 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
3 Doors Down
Category:
Music / Integration of a brand in a music environment
Annual ID:
10073E
Award:
2010 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Annual ID:
10010E
Award:
2010 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Annual ID:
10011E
Award:
2010 Branded Entertainment Merit Award
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Annual ID:
10012E
Award:
2010 Branded Entertainment Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Annual ID:
10018E
Award:
2010 Branded Entertainment Merit Award
Agency:
School of Visual Arts / New York
Client:
SVA
Title:
The Wilde Ones
Category:
Film / Documentaries
Annual ID:
10019E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Film / Documentaries
Annual ID:
10020E
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Branded Entertainment Merit Award
Agency:
AKQA / Washington
Client:
Bethesda Softworks
Title:
Fallout 3 PAX Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10077E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10078E
Award:
2010 Branded Entertainment Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Memorabilia on Microsoft Surface
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10079E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10080E
Award:
2010 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10081E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10082E
Award:
2010 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay Doritos
Title:
Doritos: Concert in a Bag
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10038E
Award:
2010 Branded Entertainment Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10039E
Award:
2010 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Showtime
Title:
Showtime Nurse Jackie on Kindle
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10040E
Award:
2010 Branded Entertainment Merit Award
Agency:
Pod Digital Design / Lexington
Client:
History Channel
Title:
Expedition Africa- The game
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10041E