The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
bing-a-thon
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel Category: Film / Theatrical and DVD releases
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Dr. Bing
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Film / Documentaries
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Film / Theatrical and DVD releases
The Informant - Crossed version
Agency: Kellehouse, Inc. / Topanga
Client: Warner Bros. Category: Film / Theatrical and DVD releases
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Fallout 3 PAX Experience
Agency: AKQA / Washington
Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin
Agency: Hill Holliday / Boston
Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins
Agency: 180LA / Santa Monica
Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Agency:
JWT NY / The Ebeling Group
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Annual ID:
10007E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Annual ID:
10001E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10074E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10031E
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10043E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Annual ID:
10013E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Annual ID:
10008E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10075E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Annual ID:
10016E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10021E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10034E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10044E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10045E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Annual ID:
10009E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
OMD / New York
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Annual ID:
10002E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Annual ID:
10003E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Annual ID:
10004E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10076E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Annual ID:
10017E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Engauge / Columbus
Client:
NGK Spark Plugs
Title:
Haus of Hotties
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10022E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
OMD / New York
Client:
Gatorade
Title:
Gatorade NBA 2K9
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10023E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10035E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
AKQA / Washington
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10036E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10037E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10046E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10047E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Puppy Pulling Power
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10048E
Award:
2010 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Film / Theatrical and DVD releases
Annual ID:
10014E
Award:
2010 Branded Entertainment Merit Award
Agency:
Kellehouse, Inc. / Topanga
Client:
Warner Bros.
Title:
The Informant - Crossed version
Category:
Film / Theatrical and DVD releases
Annual ID:
10015E
Award:
2010 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Annual ID:
10010E
Award:
2010 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Annual ID:
10011E
Award:
2010 Branded Entertainment Merit Award
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Annual ID:
10012E
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Branded Entertainment Merit Award
Agency:
AKQA / Washington
Client:
Bethesda Softworks
Title:
Fallout 3 PAX Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10077E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10078E
Award:
2010 Branded Entertainment Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Memorabilia on Microsoft Surface
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10079E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10080E
Award:
2010 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10081E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10082E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Annual ID:
10068E
Award:
2010 Branded Entertainment Merit Award
Agency:
human / New York
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Annual ID:
10069E
Award:
2010 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Annual ID:
10070E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Annual ID:
10071E
