The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Guitar Hero Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
John Mayer Augmented Reality Music Video Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
DuPont: Helping Rebuild Greensburg Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Dr. Bing Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Oasis 'Dig Out Your Soul' - In the Streets Agency: BBH New York / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Yes, Virginia Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
Fallout 3 PAX Experience Agency: AKQA / Washington Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin Agency: Hill Holliday / Boston Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins Agency: 180LA / Santa Monica Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media
ELLE-The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars Agency: whatwewant Branded Entertainment / Johannesburg Client: whatwewant Branded Entertainment Category: Television / Unscripted series
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Film / Documentaries
The Wilde Ones Agency: School of Visual Arts / New York Client: SVA Category: Film / Documentaries
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Film / Documentaries

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Activision

Guitar Hero

Music / Integration of a brand in a music environment

10064E

2010 Branded Entertainment Silver Pencil

BLITZ / Los Angeles

Adobe

John Mayer Augmented Reality Music Video

Music / Integration of a brand in a music environment

10065E

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Branded Entertainment Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Events and Installations / Creative positioning of a brand outside traditional or online media

10074E

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Branded Entertainment Bronze Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Events and Installations / Creative positioning of a brand outside traditional or online media

10076E

2010 Branded Entertainment Gold Pencil

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Gaming & Branded Applications / Offline gaming

10031E

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Branded Entertainment Gold Pencil

OgilvyEntertainment / New York

DuPont

DuPont: Helping Rebuild Greensburg

Television / Unscripted series

10001E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

2010 Branded Entertainment Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Television / Unscripted series

10003E

2010 Branded Entertainment Bronze Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Unscripted series

10004E

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Microsoft

Dr. Bing

Film / Documentaries

10016E

2010 Branded Entertainment Bronze Pencil

BBH New York / New York

NYC & Co, and Warner Brothers

Oasis 'Dig Out Your Soul' - In the Streets

Film / Documentaries

10017E

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Microsoft

bing-a-thon

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10043E

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Branded Entertainment Gold Pencil

JWT NY / The Ebeling Group

Macy's

Yes, Virginia

Television / Specials or one-time screening

10007E

2010 Branded Entertainment Silver Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Specials or one-time screening

10008E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

2010 Branded Entertainment Merit Award

AKQA / Washington

Bethesda Softworks

Fallout 3 PAX Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

10077E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Autism Speaks

Baby Strollers

Events and Installations / Creative positioning of a brand outside traditional or online media

10078E

2010 Branded Entertainment Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Memorabilia on Microsoft Surface

Events and Installations / Creative positioning of a brand outside traditional or online media

10079E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

The City of Boston

Visit-the-Pin

Events and Installations / Creative positioning of a brand outside traditional or online media

10080E

2010 Branded Entertainment Merit Award

180LA / Santa Monica

Sony

VAIO Mannequins

Events and Installations / Creative positioning of a brand outside traditional or online media

10081E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Events and Installations / Creative positioning of a brand outside traditional or online media

10082E

2010 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

ELLE-The City

Television / Unscripted series

10005E

2010 Branded Entertainment Merit Award

whatwewant Branded Entertainment / Johannesburg

whatwewant Branded Entertainment

Copa Coca Cola Football Stars

Television / Unscripted series

10006E

2010 Branded Entertainment Merit Award

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Film / Documentaries

10018E

2010 Branded Entertainment Merit Award

School of Visual Arts / New York

SVA

The Wilde Ones

Film / Documentaries

10019E

2010 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Film / Documentaries

10020E

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