Award

Agency

Client

Title

Category

Annual ID

Subtitles Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Campaign
Doppelherz Calming Tablets Agency: Scholz & Friends / Hamburg Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio Agency: TBWA\Vancouver / Vancouver Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To Agency: Three Drunk Monkeys / Sydney Client: Unwired Category: Consumer Radio / Campaign
33 Keys Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER Agency: Publicis / London Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Carpet / Bars / Get Out / Clock Agency: DDB Canada / Vancouver / Vancouver Client: Vancouver Convention Centre Category: Trade / Full Page or Spread - Campaign
Black Pixel Project Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives Agency: BBH / london Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment Agency: Futurecom interactive AG / Zurich Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement Agency: Le Bureau / Stockholm Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition Agency: Mizbala / Tel Aviv Yafo Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
CityGT Agency: JWT Melbourne / Richmond Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Clink-Clink Agency: Gotham / New York Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Anti car Agency: Acne Advertising / Stockholm Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1 Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2 Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls Agency: BBDO New York / New York Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper Agency: beacon communications k.k. / Tokyo Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Interrogation Agency: Colenso BBDO / Auckland Client: TV3 Category: Out Of Home/Outdoor / Single
Terminator 4 Agency: DDB South Africa / Johannesburg Client: Ster Kinekor Category: Out Of Home/Outdoor / Single
USB Outdoor Agency: GARWICH BBDO / Peru Client: Kingston Technology Company Category: Out Of Home/Outdoor / Single
Ritual Project Agency: Mother / ny Client: Stella Artois Category: Out Of Home/Outdoor / Single
Purple Caterpillar Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Big Boy Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México/Hot Wheels Category: Out Of Home/Outdoor / Single
The Living Poster Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Fisch Franke Category: Out Of Home/Outdoor / Single
The Trillion Dollar Billboard Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Live Classifieds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Out Of Home/Outdoor / Single
Shortcut Agency: The Richards Group / Dallas Client: Chick-fil-A Category: Out Of Home/Outdoor / Single
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
The Official 2009 US Open iPhone App Agency: DIGITAS, NY / New York Client: American Express Category: Mobile Applications/Sites / Services
NIKEiD - Their Game, Your Finishing Touch Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit Agency: AKQA / San Francisco Client: GAP Category: Websites & Microsites / Consumer Goods
Packland Agency: Big Spaceship / Brooklyn Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now Agency: Clemenger BBDO Sydney / Sydney Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Subtitles

Consumer Radio / Campaign

10352R

2010 Advertising Merit Award

Scholz & Friends / Hamburg

Queisser Pharma GmbH & Co. KG

Doppelherz Calming Tablets

Consumer Radio / Campaign

10353R

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Okanagan Spring Brewery

Sponsor Me Spring Radio

Consumer Radio / Campaign

10354R

2010 Advertising Merit Award

Three Drunk Monkeys / Sydney

Unwired

Move When You Need To

Consumer Radio / Campaign

10355R

2010 Branded Entertainment Merit Award

Doner / Naperville

Mazda

33 Keys

Gaming & Branded Applications / Online gaming

10024E

2010 Branded Entertainment Merit Award

Publicis / London

BRITISH ARMY/C.O.I

START THINKING SOLDIER

Gaming & Branded Applications / Online gaming

10025E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

10026E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

10027E

2010 Branded Entertainment Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Gaming & Branded Applications / Online gaming

10028E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Monopoly City Streets

Gaming & Branded Applications / Online gaming

10029E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Trivial Pursuit Experiment

Gaming & Branded Applications / Online gaming

10030E

2010 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

Vancouver Convention Centre

Carpet / Bars / Get Out / Clock

Trade / Full Page or Spread - Campaign

10230A

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Black Pixel Project

Interactive Advertising / Public Service/ Non-Profit - Single

10229N

2010 Interactive Merit Award

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Interactive Advertising / Public Service/ Non-Profit - Single

10230N

2010 Interactive Merit Award

BBH / london

Barnardo's

Change Lives

Interactive Advertising / Public Service/ Non-Profit - Single

10231N

2010 Interactive Merit Award

Futurecom interactive AG / Zurich

Reporter sans Frontieres

No Comment

Interactive Advertising / Public Service/ Non-Profit - Single

10232N

2010 Interactive Merit Award

Le Bureau / Stockholm

A Non Smoking Generation

The personal jury judgement

Interactive Advertising / Public Service/ Non-Profit - Single

10233N

2010 Interactive Merit Award

Mizbala / Tel Aviv Yafo

ELA Israel

TubePetition

Interactive Advertising / Public Service/ Non-Profit - Single

10234N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Interactive Advertising / Public Service/ Non-Profit - Single

10235N

2010 Interactive Merit Award

JWT Melbourne / Richmond

VicRoads

CityGT

Mobile Applications/Sites / Public Service/ Non-Profit

10175N

2010 Interactive Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Mobile Applications/Sites / E-Commerce

10176N

2010 Interactive Merit Award

Gotham / New York

Waterford

Clink-Clink

Mobile Applications/Sites / Durable Goods

10173N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone App

Mobile Applications/Sites / Durable Goods

10174N

2010 Advertising Merit Award

Acne Advertising / Stockholm

Flygbussarna Airport Coaches

Anti car

Out Of Home/Outdoor / Single

10192A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Getty Images

All Images 1

Out Of Home/Outdoor / Single

10193A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Getty Images

All Images 2

Out Of Home/Outdoor / Single

10194A

2010 Advertising Merit Award

BBDO New York / New York

The Economist

Mechanical Bulls

Out Of Home/Outdoor / Single

10195A

2010 Advertising Merit Award

beacon communications k.k. / Tokyo

P&G Japan Braun Oral-B

Street Sweeper

Out Of Home/Outdoor / Single

10196A

2010 Advertising Merit Award

Colenso BBDO / Auckland

TV3

Interrogation

Out Of Home/Outdoor / Single

10197A

2010 Advertising Merit Award

DDB South Africa / Johannesburg

Ster Kinekor

Terminator 4

Out Of Home/Outdoor / Single

10198A

2010 Advertising Merit Award

GARWICH BBDO / Peru

Kingston Technology Company

USB Outdoor

Out Of Home/Outdoor / Single

10199A

2010 Advertising Merit Award

Mother / ny

Stella Artois

Ritual Project

Out Of Home/Outdoor / Single

10200A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Purple Caterpillar

Out Of Home/Outdoor / Single

10201A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Out Of Home/Outdoor / Single

10202A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México/Hot Wheels

Big Boy

Out Of Home/Outdoor / Single

10203A

2010 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Fisch Franke

The Living Poster

Out Of Home/Outdoor / Single

10204A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Billboard

Out Of Home/Outdoor / Single

10205A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Auto Trader

Live Classifieds

Out Of Home/Outdoor / Single

10206A

2010 Advertising Merit Award

The Richards Group / Dallas

Chick-fil-A

Shortcut

Out Of Home/Outdoor / Single

10207A

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Interactive Merit Award

DIGITAS, NY / New York

American Express

The Official 2009 US Open iPhone App

Mobile Applications/Sites / Services

10177N

2010 Interactive Merit Award

AKQA / London

Nike

NIKEiD - Their Game, Your Finishing Touch

Websites & Microsites / Consumer Goods

10101N

2010 Interactive Merit Award

AKQA / San Francisco

GAP

Born To Fit

Websites & Microsites / Consumer Goods

10102N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Lands' End

Packland

Websites & Microsites / Consumer Goods

10103N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Websites & Microsites / Consumer Goods

10104N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

Vodafone Pty Ltd

Make the most of now

Websites & Microsites / Consumer Goods

10105N

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