The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Agency: E. Co., Ltd. / Tokyo
Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團
Agency: I-Hsuan Cindy Wang / Singapore
Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary
Agency: Juniper Park / Toronto
Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SVA Graduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Spreading Prosperity
Agency: Vahid Associates / Manama
Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
Man
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation
Agency: BBDO / New York
Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can
Agency: Nolin BBDO / Montreal
Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn
Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site
Agency: College Board / New York
Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav
Agency: KONG / Amsterdam
Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech
Agency: POKE / London
Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool
Agency: R/GA / New York
Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org
Agency: The Museum of Modern Art / New York
Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue
Agency: Tribal/DDB / Auckland
Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Design Merit Award
Agency:
E. Co., Ltd. / Tokyo
Client:
E. Co., Ltd
Title:
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10167D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping 2009
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10168D
Award:
2010 Design Merit Award
Agency:
I-Hsuan Cindy Wang / Singapore
Client:
Garden City Publishers
Title:
Visual Circus 視覺馬戲團
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10169D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Juniper Park
Title:
Juniper Park Stationary
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10170D
Award:
2010 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Graduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10171D
Award:
2010 Design Merit Award
Agency:
Vahid Associates / Manama
Client:
BNH
Title:
Spreading Prosperity
Category:
Branding / Annual Report
Annual ID:
10066D
Award:
2010 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
CSPD 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
10067D
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10231A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10232A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10233A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10234A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10235A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Doomsday
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10236A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10237A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10238A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10239A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10240A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10241A
Award:
2010 Advertising Merit Award
Agency:
Nolin BBDO / Montreal
Client:
Mercedes-Benz Canada
Title:
Jerry Can
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10242A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10243A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10244A
Award:
2010 Interactive Merit Award
Agency:
AgencyNet / Ft. Lauderdale
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10135N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10136N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10137N
Award:
2010 Interactive Merit Award
Agency:
College Board / New York
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10138N
Award:
2010 Interactive Merit Award
Agency:
KONG / Amsterdam
Client:
Ministry of Justice
Title:
Stanislav
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10139N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10140N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
That's Not Cool
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10141N
Award:
2010 Interactive Merit Award
Agency:
The Museum of Modern Art / New York
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10142N
Award:
2010 Interactive Merit Award
Agency:
Tribal/DDB / Auckland
Client:
Coastguard NZ Ltd
Title:
Live Rescue
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10143N
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Non-Broadcast / Campaign
Annual ID:
10447T
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10468G
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10469G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10470G
