The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
ADLAND ANNUAL
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Collateral / Promotion (Agencies creating work for individuals)
Someone Special Dollar Holiday Cards
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Window
Agency: DDB South Africa / Johannesburg
Client: Umbro Category: Collateral / Promotion (Agencies creating work for individuals)
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / Promotion (Agencies creating work for individuals)
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral / Promotion (Agencies creating work for individuals)
The First Supersize Pop-Up
Agency: Jung von Matt AG / Stuttgart
Client: Sara Lee Household & Body Care Germany Category: Collateral / Promotion (Agencies creating work for individuals)
The Flyer's Collection
Agency: JWT New York / New York
Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Promotion (Agencies creating work for individuals)
sweat is used as a medium
Agency: leonardo macias / sao paulo SP brazil
Client: Mizuno Category: Collateral / Promotion (Agencies creating work for individuals)
Audio annual report
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bang & Olufsen Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Trillion Dollar Flyer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
Stolen Signature
Agency: Bates 141 Mumbai / Mumbai
Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil
Agency: Dentsu / Tokyo
Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
STIHL Autumn Calendar 2010
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player
Agency: Grey Canada, Vancouver / Vancouver
Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers
Agency: Ireland Davenport / Johannesburg
Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad
Agency: JWT HK / Hong Kong
Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Unfinished Novel
Agency: King James / Cape Town
Client: Allan Gray Limited Category: Direct Mail / Single
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS
Agency: TBWA\ISTANBUL / ISTANBUL
Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card
Agency: Tokyo Great Visual inc. / Tokyo
Client: Tokyo Great Visual Category: Direct Mail / Single
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Cia das Letras
Title:
You Are Here
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10245A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10246A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10247A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monsters campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10248A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10249A
Award:
2010 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Procter & Gamble
Title:
Feel More
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10250A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Planet Yoga
Title:
Pose
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10251A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10252A
Award:
2010 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Corporate Responsibility
Title:
Beat Gasoline
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10253A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Palmco Hotels
Title:
Hard Rock "Memorabilia" Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10254A
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Shock and Soul
Title:
Winter Collection
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10255A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10256A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10257A
Award:
2010 Advertising Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
Ecomist Air Sanitizers
Title:
Onions/Cigarettes/Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10258A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND ANNUAL
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10260A
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Outdoor Essentials
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10261A
Award:
2010 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Someone Special Dollar Holiday Cards
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10262A
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Umbro
Title:
Window
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10263A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10264A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10265A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sara Lee Household & Body Care Germany
Title:
The First Supersize Pop-Up
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10266A
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
The Flyer's Collection
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10267A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10268A
Award:
2010 Advertising Merit Award
Agency:
leonardo macias / sao paulo SP brazil
Client:
Mizuno
Title:
sweat is used as a medium
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10269A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Bang & Olufsen Deutschland GmbH
Title:
Audio annual report
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10270A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Flyer
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10271A
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
India Antivirus Pvt. Ltd.
Title:
Stolen Signature
Category:
Direct Mail / Single
Annual ID:
10207D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Yoshida Hideo Memorial Foundation
Title:
Idea Pencil
Category:
Direct Mail / Single
Annual ID:
10208D
Award:
2010 Design Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
APN
Title:
Hour Long Letter
Category:
Direct Mail / Single
Annual ID:
10209D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
STIHL Vertriebszentrale AG & Co. KG
Title:
STIHL Autumn Calendar 2010
Category:
Direct Mail / Single
Annual ID:
10210D
Award:
2010 Design Merit Award
Agency:
Grey Canada, Vancouver / Vancouver
Client:
GGRP Sound
Title:
Cardboard Record Player
Category:
Direct Mail / Single
Annual ID:
10211D
Award:
2010 Design Merit Award
Agency:
Ireland Davenport / Johannesburg
Client:
South African National Museum of Military History
Title:
Call-up Papers
Category:
Direct Mail / Single
Annual ID:
10212D
Award:
2010 Design Merit Award
Agency:
JWT HK / Hong Kong
Client:
Jacobson Medical (Hong Kong) Ltd.
Title:
Memo Pad
Category:
Direct Mail / Single
Annual ID:
10213D
Award:
2010 Design Merit Award
Agency:
King James / Cape Town
Client:
Allan Gray Limited
Title:
Unfinished Novel
Category:
Direct Mail / Single
Annual ID:
10214D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Press Kit
Category:
Direct Mail / Single
Annual ID:
10215D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Annual ID:
10216D
Award:
2010 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
STEP CARPET
Title:
STEP ON STEP: RUG FLIP FLOPS
Category:
Direct Mail / Single
Annual ID:
10217D
Award:
2010 Design Merit Award
Agency:
Tokyo Great Visual inc. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual 2010 New year's card
Category:
Direct Mail / Single
Annual ID:
10218D
