The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Experiential Advertising / Single
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
Wusthof Fishbook
Agency: COZUM, Istanbul / ISTANBUL
Client: Wusthof Knives Category: Publication Design / Cover Design
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Online Films And Video / Long Form - Single
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Films And Video / Long Form - Single
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO New York / New York
Client: HBO Category: Online Films And Video / Long Form - Single
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee Category: Package Design / Single
The Earphones Note
Agency: Scholz & Friends / Berlin
Client: Panasonic Marketing Europe Category: Package Design / Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Design Gold Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10075N
Award:
2010 Advertising Silver Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Annual ID:
10071T
Award:
2010 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Annual ID:
10072T
Award:
2010 Design Gold Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10027D
Award:
2010 Design Silver Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10028D
Award:
2010 Design Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10029D
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Annual ID:
10086G
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Experiential Advertising / Single
Annual ID:
10088G
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D
Award:
2010 Design Silver Pencil
Agency:
TAXI Canada / Toronto
Client:
Hazco
Title:
Demolition
Category:
Direct Mail / Single
Annual ID:
10047D
Award:
2010 Design Bronze Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Annual ID:
10048D
Award:
2010 Design Silver Pencil
Agency:
COZUM, Istanbul / ISTANBUL
Client:
Wusthof Knives
Title:
Wusthof Fishbook
Category:
Publication Design / Cover Design
Annual ID:
10046D
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Advertising Silver Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10030A
Award:
2010 Design Gold Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10044D
Award:
2010 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10045D
Award:
2010 Interactive Silver Pencil
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10058N
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Interactive Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Annual ID:
10067N
Award:
2010 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK - A Short Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10068N
Award:
2010 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Annual ID:
10069N
Award:
2010 Interactive Bronze Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Annual ID:
10070N
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Fire Extinguishers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10002A
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Annual ID:
10069T
Award:
2010 Interactive Gold Pencil
Agency:
AKQA / Washington
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10029N
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Interactive Gold Pencil
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Annual ID:
10008N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Annual ID:
10009N
Award:
2010 Interactive Bronze Pencil
Agency:
McCann Erickson Japan Inc. / Tokyo
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Annual ID:
10010N
Award:
2010 Design Gold Pencil
Agency:
1 Trick Pony / Hammonton
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Annual ID:
10016D
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Package Design / Single
Annual ID:
10017D
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Panasonic Marketing Europe
Title:
The Earphones Note
Category:
Package Design / Single
Annual ID:
10018D
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Antiquing
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10058T
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10059T
Award:
2010 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Annual ID:
10043R
