The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single


The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single


Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single


END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report


Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion


Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360


Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360


Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single


ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper


It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes


DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series


The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single


Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment


Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)


We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single


Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign


Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening


Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Online Films And Video / Long Form - Single


Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online


Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single


NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single


Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting Category: Corporate Identity / Single


Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming


acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single


Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee Category: Package Design / Single


Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


nook
Agency: R/GA / New York
Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only


Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign


Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single


Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam
Client: Philips Category: Online Films And Video / Short Form - Single


The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign


Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Broadcast Design / Campaign


Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single


UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design


Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign


The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single


UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods


The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)


Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Experiential Advertising / Single


The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign


Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community


The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Innovation in Advertising / Campaign


Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign


THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)


We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit


Award:
2010 Design Gold Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D

Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T

Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N

Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D

Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N

Award:
2010 Interactive Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10076N

Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10077N

Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T

Award:
2010 Design Gold Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10044D

Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10071N

Award:
2010 Branded Entertainment Gold Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Annual ID:
10001E

Award:
2010 Advertising Gold Pencil
Agency:
UbachsWisbrun/JWT / Amsterdam
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Annual ID:
10010A

Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E

Award:
2010 Advertising Gold Pencil
Agency:
BUTTER. Berlin/Duesseldorf / Duesseldorf
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10027A

Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10061N

Award:
2010 Interactive Gold Pencil
Agency:
NRG3 / Amsterdam
Client:
Electronic Arts
Title:
Need for Speed SHIFT Banner Tournament
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10045N

Award:
2010 Branded Entertainment Gold Pencil
Agency:
JWT NY / The Ebeling Group
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Annual ID:
10007E

Award:
2010 Design Gold Pencil
Agency:
Serviceplan / München
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Annual ID:
10033D

Award:
2010 Interactive Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Annual ID:
10067N

Award:
2010 Interactive Gold Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10080N

Award:
2010 Advertising Gold Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10019A

Award:
2010 Design Gold Pencil
Agency:
Fluorescent Hill / Montreal
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Annual ID:
10050D

Award:
2010 Branded Entertainment Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10074E

Award:
2010 Design Gold Pencil
Agency:
Rethink / Vancouver
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Annual ID:
10009D

Award:
2010 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10031E

Award:
2010 Design Gold Pencil
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10021D

Award:
2010 Design Gold Pencil
Agency:
1 Trick Pony / Hammonton
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Annual ID:
10016D

Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10083G

Award:
2010 Design Gold Pencil
Agency:
R/GA / New York
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10006D

Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10024A

Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Antiquing
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10058T

Award:
2010 Interactive Gold Pencil
Agency:
DDB Worldwide /Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Online Films And Video / Short Form - Single
Annual ID:
10063N

Award:
2010 Design Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10025D

Award:
2010 Interactive Gold Pencil
Agency:
Dare / London
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10038N

Award:
2010 Design Gold Pencil
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Annual ID:
10053D

Award:
2010 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Annual ID:
10043R

Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Craft / Interface Design
Annual ID:
10084N

Award:
2010 Advertising Gold Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10061T

Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10054T

Award:
2010 Design Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Annual ID:
10065D

Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N

Award:
2010 Design Gold Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10031D

Award:
2010 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Annual ID:
10086G

Award:
2010 Advertising Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Annual ID:
10073T

Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A

Award:
2010 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10026N

Award:
2010 Advertising Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10078G

Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
10079G

Award:
2010 Design Gold Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10027D
