The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ProContra Agency: Serviceplan / München Client: LeadAcademy Category: Spatial Design / Single
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
END THE LIES Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Outdoor Design / Campaign
Cube Film Installation Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Guitar Hero Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Pin-Up Calendar 2010 Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Blim Screenprinting Business Cards Agency: Rethink / Vancouver Client: Blim Screenprinting Category: Corporate Identity / Single

2010 Design Gold Pencil

Serviceplan / München

LeadAcademy

ProContra

Spatial Design / Single

10033D

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Gold Pencil

Design Army / Washington

Human Rights Campaign

END THE LIES

Branding / Annual Report

10001D

2010 Design Gold Pencil

Fluorescent Hill / Montreal

Squeak E Clean Prod.

NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith

Broadcast Design / Single

10050D

2010 Design Gold Pencil

Masashi & Hal & Magico & Masayoshi / Japan & USA

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

10051D

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Advertising Gold Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Public Service / Outdoor and Posters - Campaign

10035A

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Cinema Advertising / Maximum 3 minutes - Single

10065T

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Outdoor Design / Campaign

10041D

2010 Branded Entertainment Gold Pencil

BBDO / New York

HBO

Cube Film Installation

Events and Installations / Creative positioning of a brand outside traditional or online media

10074E

2010 Design Gold Pencil

1 Trick Pony / Hammonton

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

10016D

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Activision

Guitar Hero

Music / Integration of a brand in a music environment

10064E

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

10011N

2010 Advertising Gold Pencil

BUTTER. Berlin/Duesseldorf / Duesseldorf

EIZO

Pin-Up Calendar 2010

Collateral / Promotion (Agencies creating work for individuals)

10027A

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

10071N

2010 Design Gold Pencil

Rethink / Vancouver

Blim Screenprinting

Blim Screenprinting Business Cards

Corporate Identity / Single

10009D

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