The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Priceless Picks
Agency: McCann Erickson / New York City
Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Deutsches Currywurst Museum
Agency: Atelier Markgraph / Frankfurt
Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Axe "Cleans Your Balls"
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Advertising Silver Pencil
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10003A
Award:
2010 Advertising Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Annual ID:
10074G
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10084G
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10042N
Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Annual ID:
10009N
Award:
2010 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10040N
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10027N
Award:
2010 Advertising Silver Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10062T
Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Advertising Silver Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Annual ID:
10076G
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Annual ID:
10077G
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N
Award:
2010 Advertising Silver Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10025A
Award:
2010 Interactive Silver Pencil
Agency:
McCann Erickson / New York City
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10037N
Award:
2010 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Annual ID:
10085N
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Annual ID:
10069T
Award:
2010 Design Silver Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10028D
Award:
2010 Design Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10029D
Award:
2010 Advertising Silver Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Annual ID:
10071T
Award:
2010 Advertising Silver Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Annual ID:
10044R
Award:
2010 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10056D
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G
Award:
2010 Design Silver Pencil
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10022D
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10007D
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Annual ID:
10025N
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10045D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10005A
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Branding / Booklet/Brochure
Annual ID:
10003D
Award:
2010 Design Silver Pencil
Agency:
Atelier Markgraph / Frankfurt
Client:
E.I. Edutainment International
Title:
Deutsches Currywurst Museum
Category:
Spatial Design / Campaign
Annual ID:
10036D
Award:
2010 Design Silver Pencil
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy Space
Category:
Spatial Design / Campaign
Annual ID:
10037D
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10018N
Award:
2010 Design Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Annual ID:
10054D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10015A
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Design Silver Pencil
Agency:
TUGBOAT / Tokyo
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Outdoor Design / Single
Annual ID:
10039D
Award:
2010 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Design Where Nothing Goes To Waste
Category:
Corporate Identity / Campaign
Annual ID:
10012D
Award:
2010 Design Silver Pencil
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
D&D Hair Design
Title:
D&D Hair Design
Category:
Corporate Identity / Campaign
Annual ID:
10013D
Award:
2010 Design Silver Pencil
Agency:
ADK / Tokyo
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Annual ID:
10019D
Award:
2010 Interactive Silver Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10049N
Award:
2010 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10050N
Award:
2010 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Axe "Cleans Your Balls"
Category:
Online Films And Video / Short Form - Single
Annual ID:
10064N
Award:
2010 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10052N
