The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It Agency: Net#Work BBDO / Hyde Park Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Harry Potter Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Non-Broadcast / Single
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Faces Agency: Zapping/M&C Saatchi / Madrid Client: Western Union Category: Trade / Full Page or Spread - Campaign
IWC Schaffhausen Agency: Jung von Matt AG / Hamburg Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Advertising Silver Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

10047R

2010 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

Virgin Atlantic Airlines

Worth It

Consumer Radio / Campaign

10048R

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Cinema Advertising / Maximum 3 minutes - Single

10066T

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Subtitles

Cinema Advertising / Maximum 3 minutes - Single

10067T

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Harry Potter

Collateral / Posters, P.O.P. and In-Store - Single

10020A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Avatar

Collateral / Posters, P.O.P. and In-Store - Single

10021A

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Newspaper or Magazine - Campaign

10032A

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Advertising Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Non-Broadcast / Single

10074G

2010 Design Silver Pencil

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

10042D

2010 Design Silver Pencil

Ogilvy New York / New York

IBM

OOH Campaign

Outdoor Design / Campaign

10043D

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Advertising Silver Pencil

Zapping/M&C Saatchi / Madrid

Western Union

Faces

Trade / Full Page or Spread - Campaign

10017A

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

12 Parts

IWC Schaffhausen

Collateral / Promotion (Agencies creating work for individuals)

10028A

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Branded Entertainment Silver Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Specials or one-time screening

10008E

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Design Silver Pencil

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Outdoor Design / Single

10039D

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Design Silver Pencil

R/GA / New York

Barnes & Noble

nook

Corporate Identity / Single

10010D

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

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