The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Outdoor Design / Campaign
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Spatial Design / Single
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel Category: Film / Theatrical and DVD releases
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign