The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single
Harry Potter Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Sushi Memo Block Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Dr. Bing Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
IWC Schaffhausen Agency: Jung von Matt AG / Hamburg Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It Agency: Net#Work BBDO / Hyde Park Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Demolition Agency: TAXI Canada / Toronto Client: Hazco Category: Direct Mail / Single
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Yes, Virginia Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign

2010 Advertising Silver Pencil

BBDO New York / New York

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

10011A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Harry Potter

Collateral / Posters, P.O.P. and In-Store - Single

10020A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Avatar

Collateral / Posters, P.O.P. and In-Store - Single

10021A

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Online Films And Video / Long Form - Series/Episodes

10072N

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

Sushi Memo Block

Industrial Design / Campaign

10064D

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Experiential Advertising / Single

10087G

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Microsoft

Dr. Bing

Film / Documentaries

10016E

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

2010 Interactive Silver Pencil

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Online Films And Video / Event or Live Webcast - Single

10062N

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

12 Parts

IWC Schaffhausen

Collateral / Promotion (Agencies creating work for individuals)

10028A

2010 Design Silver Pencil

BBDO New York / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Advertising Silver Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

10047R

2010 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

Virgin Atlantic Airlines

Worth It

Consumer Radio / Campaign

10048R

2010 Design Silver Pencil

TAXI Canada / Toronto

Hazco

Demolition

Direct Mail / Single

10047D

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Advertising Silver Pencil

JWT New York / New York

Macy's

Yes, Virginia

Branded Content / Single

10071T

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

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