The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Lionelville Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Index Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
John Mayer Augmented Reality Music Video Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Deutsches Currywurst Museum Agency: Atelier Markgraph / Frankfurt Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Brake Assist Plus Agency: BBDO Proximity Singapore / Singapore Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Axe "Cleans Your Balls" Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Chocolate Research Facility (Wheelock Place) Agency: Asylum Creative Pte Ltd / Singapore Client: Chocolate Research Facility Category: Spatial Design / Single
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Design Where Nothing Goes To Waste Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design Agency: Net#work BBDO Cape Town / Cape Town Client: D&D Hair Design Category: Corporate Identity / Campaign
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Dr. Bing Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Interactive Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Interface Design

10085N

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Lionel

Lionelville

Film / Theatrical and DVD releases

10013E

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Interactive Silver Pencil

Droga5 / New York

Puma

Index

Mobile Applications/Sites / Consumer Goods

10031N

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Branded Entertainment Silver Pencil

BLITZ / Los Angeles

Adobe

John Mayer Augmented Reality Music Video

Music / Integration of a brand in a music environment

10065E

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Experiential Advertising / Single

10087G

2010 Design Silver Pencil

Atelier Markgraph / Frankfurt

E.I. Edutainment International

Deutsches Currywurst Museum

Spatial Design / Campaign

10036D

2010 Design Silver Pencil

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy Space

Spatial Design / Campaign

10037D

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Design Silver Pencil

Goodby, Silverstein & Partners / san francisco

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

10042D

2010 Design Silver Pencil

Ogilvy New York / New York

IBM

OOH Campaign

Outdoor Design / Campaign

10043D

2010 Advertising Silver Pencil

BBDO Proximity Singapore / Singapore

Mercedes Benz Singapore

Brake Assist Plus

Small Space Print / Campaign

10009A

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Interactive Silver Pencil

BBH / New York

Unilever

Axe "Cleans Your Balls"

Online Films And Video / Short Form - Single

10064N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Design Silver Pencil

Asylum Creative Pte Ltd / Singapore

Chocolate Research Facility

Chocolate Research Facility (Wheelock Place)

Spatial Design / Single

10034D

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Design Silver Pencil

Leo Burnett / Toronto

Urban Tree Salvage

Design Where Nothing Goes To Waste

Corporate Identity / Campaign

10012D

2010 Design Silver Pencil

Net#work BBDO Cape Town / Cape Town

D&D Hair Design

D&D Hair Design

Corporate Identity / Campaign

10013D

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Design Silver Pencil

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Outdoor Design / Single

10039D

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Microsoft

Dr. Bing

Film / Documentaries

10016E

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

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