The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign


Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)


Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single


5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Outdoor Design / Campaign


NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single


The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single


Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign


Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single


Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single


Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single


Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign


Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign


The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)


OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)


Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online


Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign


Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming


Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming


NIKEiD iPhone Application
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / E-Commerce


HBO Imagine Integrated Campaign
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign


Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications


Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign


The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign


Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics


Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit


Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods


iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services


Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign


adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games


Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign


D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign


Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Spatial Design / Single


Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single


Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign


The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper


Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single


The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )


John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment


Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign


Dr. Bing
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Film / Documentaries


IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)


Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design


Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign


Award:
2010 Advertising Silver Pencil
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10003A

Award:
2010 Design Silver Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10032D

Award:
2010 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10055N

Award:
2010 Design Silver Pencil
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Annual ID:
10042D

Award:
2010 Design Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Annual ID:
10043D

Award:
2010 Interactive Silver Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10049N

Award:
2010 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10050N

Award:
2010 Advertising Silver Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Annual ID:
10071T

Award:
2010 Advertising Silver Pencil
Agency:
La Comunidad / Miami
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10052T

Award:
2010 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10066T

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Subtitles
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10067T

Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T

Award:
2010 Advertising Silver Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Annual ID:
10047R

Award:
2010 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Annual ID:
10048R

Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D

Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D

Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10081N

Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D

Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E

Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E

Award:
2010 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10035N

Award:
2010 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10044E

Award:
2010 Branded Entertainment Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10045E

Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10057D

Award:
2010 Branded Entertainment Silver Pencil
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10034E

Award:
2010 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Annual ID:
10080G

Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Innovation in Advertising / Campaign
Annual ID:
10081G

Award:
2010 Interactive Silver Pencil
Agency:
Drill Inc. / Shibuya
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Annual ID:
10087N

Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10018N

Award:
2010 Interactive Silver Pencil
Agency:
DDB Worldwide/Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Annual ID:
10012N

Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N

Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Package Design / Single
Annual ID:
10017D

Award:
2010 Advertising Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Annual ID:
10009A

Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N

Award:
2010 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Design Where Nothing Goes To Waste
Category:
Corporate Identity / Campaign
Annual ID:
10012D

Award:
2010 Design Silver Pencil
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
D&D Hair Design
Title:
D&D Hair Design
Category:
Corporate Identity / Campaign
Annual ID:
10013D

Award:
2010 Design Silver Pencil
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility (Wheelock Place)
Category:
Spatial Design / Single
Annual ID:
10034D

Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A

Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A

Award:
2010 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10045D

Award:
2010 Interactive Silver Pencil
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10058N

Award:
2010 Advertising Silver Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10030A

Award:
2010 Design Silver Pencil
Agency:
TAXI Canada / Toronto
Client:
Hazco
Title:
Demolition
Category:
Direct Mail / Single
Annual ID:
10047D

Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E

Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A

Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Annual ID:
10016E

Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10028A

Award:
2010 Design Silver Pencil
Agency:
R/GA / New York
Client:
Barnes & Noble
Title:
nook
Category:
Corporate Identity / Single
Annual ID:
10010D

Award:
2010 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Sound Design
Annual ID:
10089N
