The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Sushi Memo Block Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
LEGO CL!CK - A Short Film Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
HBO Audio Mural Installations Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Everywhere URL Agency: Y&R South Africa / Wendywood Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Brake Assist Plus Agency: BBDO Proximity Singapore / Singapore Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
The Vigneron Agency: Alt Group / Ponsonby Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Cube Film Installation Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Yes, Virginia Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Imagine TV Campaign Agency: BBDO / New York Client: HBO Category: Broadcast Design / Campaign
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
The Affair Agency: BBDO / New York Client: HBO Category: Broadcast Design / Single
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
John Mayer Augmented Reality Music Video Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
Faces Agency: Zapping/M&C Saatchi / Madrid Client: Western Union Category: Trade / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Branded Entertainment Silver Pencil

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

Sushi Memo Block

Industrial Design / Campaign

10064D

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK - A Short Film

Online Films And Video / Long Form - Single

10068N

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Branded Entertainment Silver Pencil

BBDO / New York

HBO/Big Love

HBO Audio Mural Installations

Events and Installations / Creative positioning of a brand outside traditional or online media

10075E

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

Land Rover

Everywhere URL

Newspaper / Full Page or Spread - Single

10001A

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Advertising Silver Pencil

BBDO Proximity Singapore / Singapore

Mercedes Benz Singapore

Brake Assist Plus

Small Space Print / Campaign

10009A

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Design Silver Pencil

Alt Group / Ponsonby

Oakfield Press

The Vigneron

Publication Design / Book, Magazine, Newspaper

10045D

2010 Advertising Silver Pencil

BBDO / New York

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

10011A

2010 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Branding / Booklet/Brochure

10003D

2010 Advertising Silver Pencil

JWT New York / New York

Macy's

Yes, Virginia

Branded Content / Single

10071T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Branding / Logo/Trademark Design - Single Only

10007D

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Design Silver Pencil

BBDO / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Design Silver Pencil

BBDO / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Design Silver Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10032D

2010 Advertising Silver Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Cinema Advertising / Maximum 3 minutes - Single

10066T

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Subtitles

Cinema Advertising / Maximum 3 minutes - Single

10067T

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Branded Entertainment Silver Pencil

BLITZ / Los Angeles

Adobe

John Mayer Augmented Reality Music Video

Music / Integration of a brand in a music environment

10065E

2010 Advertising Silver Pencil

Zapping/M&C Saatchi / Madrid

Western Union

Faces

Trade / Full Page or Spread - Campaign

10017A

2010 Advertising Silver Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Out Of Home/Outdoor / Campaign

10015A

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Design Silver Pencil

Sagmeister Inc. / New York

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

10022D

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

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