The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
www.hboimagine.com
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Films And Video / Long Form - Single
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Outdoor Design / Campaign
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Spatial Design / Single
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign