The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The MINI Christmas Box Agency: UbachsWisbrun/JWT / Amsterdam Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
NIKEiD iPhone Application Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Elevator Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds” Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Faces Agency: Zapping/M&C Saatchi / Madrid Client: Western Union Category: Trade / Full Page or Spread - Campaign
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Harry Potter Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Chainsaw Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online

2010 Advertising Gold Pencil

UbachsWisbrun/JWT / Amsterdam

MINI

The MINI Christmas Box

Out Of Home/Outdoor / Single

10010A

2010 Advertising Silver Pencil

BBDO New York / New York

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

10011A

2010 Advertising Bronze Pencil

Leo Burnett / London

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

10012A

2010 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD iPhone Application

Mobile Applications/Sites / E-Commerce

10035N

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Design Gold Pencil

1 Trick Pony / Hammonton

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

10016D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Branded Entertainment Gold Pencil

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Gaming & Branded Applications / Offline gaming

10031E

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Design Gold Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO. & IDEE CO.

THUNDER NIGHT fever!

Collateral Design / Promotion (Agencies creating work for individuals)

10027D

2010 Design Silver Pencil

GREY Tokyo / Tokyo

Kagatani Knife

Elevator

Collateral Design / Promotion (Agencies creating work for individuals)

10028D

2010 Design Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

egoFM

“Electronic Guitar Birds”

Collateral Design / Promotion (Agencies creating work for individuals)

10029D

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Advertising Silver Pencil

Zapping/M&C Saatchi / Madrid

Western Union

Faces

Trade / Full Page or Spread - Campaign

10017A

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Collateral / Posters, P.O.P. and In-Store - Single

10019A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Harry Potter

Collateral / Posters, P.O.P. and In-Store - Single

10020A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Avatar

Collateral / Posters, P.O.P. and In-Store - Single

10021A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen

The Fun Theory

Online Films And Video / Short Form - Series/Episodes

10066N

2010 Advertising Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

SOS Atlantic Forest Foundation

Chainsaw

Public Service / Radio - Single

10040R

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

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