The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Wusthof Fishbook Agency: COZUM, Istanbul / ISTANBUL Client: Wusthof Knives Category: Publication Design / Cover Design
Crash Tests Agency: Marcel Paris / paris Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Numbers Agency: JWT / São Paulo Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
The Trillion Dollar Poster Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever! Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Brain Idents Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Broadcast Design / Campaign
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
An Open Mind Is Advised Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Faces Agency: Zapping/M&C Saatchi / Madrid Client: Western Union Category: Trade / Full Page or Spread - Campaign
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Gyttorp Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Innovation in Advertising / Campaign

10078G

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Innovation in Advertising / Campaign

10079G

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Design Silver Pencil

COZUM, Istanbul / ISTANBUL

Wusthof Knives

Wusthof Fishbook

Publication Design / Cover Design

10046D

2010 Advertising Silver Pencil

Marcel Paris / paris

Fiat

Crash Tests

Newspaper / Full Page or Spread - Campaign

10003A

2010 Advertising Bronze Pencil

JWT / São Paulo

Johnson & Johnson

Numbers

Newspaper / Full Page or Spread - Campaign

10004A

2010 Design Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10025D

2010 Design Silver Pencil

Dentsu / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

THUNDER NIGHT fever!

Collateral Design / Posters, P.O.P and In-Store - Campaign

10026D

2010 Design Gold Pencil

US Sydney / Redfern

SBS Broadcasting

Brain Idents

Broadcast Design / Campaign

10053D

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Gold Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral (Brochures and Direct Mail) - Single

10038A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

2010 Advertising Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

An Open Mind Is Advised

Cinema Advertising / Campaign

10069T

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Advertising Silver Pencil

Zapping/M&C Saatchi / Madrid

Western Union

Faces

Trade / Full Page or Spread - Campaign

10017A

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Design Gold Pencil

1 Trick Pony / Hammonton

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

10016D

2010 Design Silver Pencil

Neumeister / Stockholm

Gyttorp

Gyttorp

Package Design / Single

10017D

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Advertising Gold Pencil

BBDO New York / New York

HBO

Cube Film Installation

Experiential Advertising / Single

10086G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Experiential Advertising / Single

10087G

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

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