The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Chainsaw Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Fitting Dance Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Fire Extinguishers Agency: Y&R / DUBAI Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Oasis 'Dig Out Your Soul' - In the Streets Agency: BBH New York / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen

The Fun Theory

Online Films And Video / Short Form - Series/Episodes

10066N

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

SOS Atlantic Forest Foundation

Chainsaw

Public Service / Radio - Single

10040R

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Collateral / Posters, P.O.P. and In-Store - Campaign

10026A

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Advertising Bronze Pencil

BBDO New York / New York

HBO

The Affair

Branded Content / Single

10072T

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Online Films And Video / Video Remixes/Mashups - Single

10075N

2010 Advertising Bronze Pencil

johannes leonardo / ny

Daffy's Inc.

Fitting Dance

Cinema Advertising / Maximum 3 minutes - Single

10068T

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Advertising Bronze Pencil

Y&R / DUBAI

Harvey Nichols

Fire Extinguishers

Newspaper / Full Page or Spread - Single

10002A

2010 Branded Entertainment Bronze Pencil

BBH New York / New York

NYC & Co, and Warner Brothers

Oasis 'Dig Out Your Soul' - In the Streets

Film / Documentaries

10017E

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

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