The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Oasis 'Dig Out Your Soul' - In the Streets Agency: BBH New York / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Hands Symphony Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
We Make Light Agency: Alt Group / Ponsonby Client: Selecon Category: Branding / Booklet/Brochure
Brand Building Print Agency: Bristol White / Las Vegas Client: Quantum Group Category: Branding / Booklet/Brochure
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Numbers Agency: JWT / São Paulo Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Fitting Dance Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
Screams Agency: euro rscg spain / madrid Client: Strepsils Category: Trade / Full Page or Spread - Campaign

2010 Branded Entertainment Bronze Pencil

BBH New York / New York

NYC & Co, and Warner Brothers

Oasis 'Dig Out Your Soul' - In the Streets

Film / Documentaries

10017E

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Bronze Pencil

Gotham / New York

Ad Council / American Heart Association

Hands Symphony

Craft / Sound Design

10090N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

10009E

2010 Advertising Bronze Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Integrated Branding / Integrated Branding Campaign

10085G

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Design Bronze Pencil

Alt Group / Ponsonby

Selecon

We Make Light

Branding / Booklet/Brochure

10004D

2010 Design Bronze Pencil

Bristol White / Las Vegas

Quantum Group

Brand Building Print

Branding / Booklet/Brochure

10005D

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Design Bronze Pencil

Karigari Design inc / Mumbai

The Backpacker Company

Soap Cards

Corporate Identity / Single

10011D

2010 Advertising Bronze Pencil

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Non-Broadcast / Single

10075G

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Bronze Pencil

JWT / São Paulo

Johnson & Johnson

Numbers

Newspaper / Full Page or Spread - Campaign

10004A

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Bronze Pencil

Droga5 Australia / East Sydney

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

10065N

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Advertising Bronze Pencil

johannes leonardo / ny

Daffy's Inc.

Fitting Dance

Cinema Advertising / Maximum 3 minutes - Single

10068T

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Advertising Bronze Pencil

euro rscg spain / madrid

Strepsils

Screams

Trade / Full Page or Spread - Campaign

10018A

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