The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
The Earphones Note
Agency: Scholz & Friends / Berlin
Client: Panasonic Marketing Europe Category: Package Design / Single
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign