The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson Category: Newspaper / Full Page or Spread - Campaign
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10032N
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10022A
Award:
2010 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10023A
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Advertising Bronze Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10085G
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Annual ID:
10012A
Award:
2010 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Annual ID:
10072T
Award:
2010 Interactive Bronze Pencil
Agency:
Droga5 Australia / East Sydney
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Annual ID:
10065N
Award:
2010 Interactive Bronze Pencil
Agency:
McCann Erickson Japan Inc. / Tokyo
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Annual ID:
10010N
Award:
2010 Advertising Bronze Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Annual ID:
10082G
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10043N
Award:
2010 Interactive Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10044N
Award:
2010 Design Bronze Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Tanqueray
Title:
Resist Simple
Category:
Broadcast Design / Campaign
Annual ID:
10055D
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Advertising Bronze Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10064T
Award:
2010 Advertising Bronze Pencil
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
HEWLETT PACKARD
Title:
POSTERS
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10016A
Award:
2010 Design Bronze Pencil
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Annual ID:
10035D
Award:
2010 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10056T
Award:
2010 Advertising Bronze Pencil
Agency:
The Campaign Palace Sydney / Sydney
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10057T
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Fire Extinguishers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10002A
Award:
2010 Interactive Bronze Pencil
Agency:
Gotham / New York
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Annual ID:
10090N
Award:
2010 Interactive Bronze Pencil
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10034N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10051N
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Annual ID:
10009E
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Annual ID:
10075G
Award:
2010 Interactive Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10082N
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10083N
Award:
2010 Interactive Bronze Pencil
Agency:
Bascule Inc. / Tokyo
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Annual ID:
10015N
Award:
2010 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Annual ID:
10016N
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10028N
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen Original Accessories
Title:
Gregorian Chant
Category:
Consumer Radio / Single
Annual ID:
10045R
Award:
2010 Advertising Bronze Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Annual ID:
10046R
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
OMD / New York
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Annual ID:
10002E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Annual ID:
10003E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Annual ID:
10004E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10076E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E
Award:
2010 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10058D
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Annual ID:
10017E
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Annual ID:
10086N
Award:
2010 Design Bronze Pencil
Agency:
Alt Group / Ponsonby
Client:
Selecon
Title:
We Make Light
Category:
Branding / Booklet/Brochure
Annual ID:
10004D
Award:
2010 Design Bronze Pencil
Agency:
Bristol White / Las Vegas
Client:
Quantum Group
Title:
Brand Building Print
Category:
Branding / Booklet/Brochure
Annual ID:
10005D
Award:
2010 Advertising Bronze Pencil
Agency:
JWT / São Paulo
Client:
Johnson & Johnson
Title:
Numbers
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10004A
