The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
The Earphones Note Agency: Scholz & Friends / Berlin Client: Panasonic Marketing Europe Category: Package Design / Single
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity Agency: Sid Lee / Montreal Client: Functionalab Category: Corporate Identity / Campaign
Chainsaw Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Fresh Soups To Go Agency: Scholz & Friends Identify / Berlin Client: Roggenkamp Organics Category: Package Design / Campaign
Soap Cards Agency: Karigari Design inc / Mumbai Client: The Backpacker Company Category: Corporate Identity / Single
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
The Affair Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
POSTERS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
WA FABRIC COLLECTION 2010 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Plugs Agency: BBDO New York / New York Client: The Economist Category: Outdoor Design / Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
We Make Light Agency: Alt Group / Ponsonby Client: Selecon Category: Branding / Booklet/Brochure
Brand Building Print Agency: Bristol White / Las Vegas Client: Quantum Group Category: Branding / Booklet/Brochure
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Wine to Water Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Design Bronze Pencil

Scholz & Friends / Berlin

Panasonic Marketing Europe

The Earphones Note

Package Design / Single

10018D

2010 Design Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

10014D

2010 Design Bronze Pencil

Sid Lee / Montreal

Functionalab

Functionalab - Corporate identity

Corporate Identity / Campaign

10015D

2010 Advertising Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

SOS Atlantic Forest Foundation

Chainsaw

Public Service / Radio - Single

10040R

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Roggenkamp Organics

Fresh Soups To Go

Package Design / Campaign

10020D

2010 Design Bronze Pencil

Karigari Design inc / Mumbai

The Backpacker Company

Soap Cards

Corporate Identity / Single

10011D

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Advertising Bronze Pencil

BBDO New York / New York

HBO

The Affair

Branded Content / Single

10072T

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Advertising Bronze Pencil

CLM BBDO / BOULOGNE BILLANCOURT

HEWLETT PACKARD

POSTERS

Out Of Home/Outdoor / Campaign

10016A

2010 Design Bronze Pencil

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2010

Collateral Design / Posters, P.O.P and in-Store - Single

10023D

2010 Design Bronze Pencil

good design company / Tokyo

East Works Entertainment inc.

HANATOMIZU

Collateral Design / Posters, P.O.P and in-Store - Single

10024D

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Design Bronze Pencil

Leo Burnett / London

Shelter

House of Cards Exhibition

Spatial Design / Single

10035D

2010 Branded Entertainment Bronze Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Events and Installations / Creative positioning of a brand outside traditional or online media

10076E

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Design Bronze Pencil

BBDO New York / New York

The Economist

Plugs

Outdoor Design / Single

10040D

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Design Bronze Pencil

Alt Group / Ponsonby

Selecon

We Make Light

Branding / Booklet/Brochure

10004D

2010 Design Bronze Pencil

Bristol White / Las Vegas

Quantum Group

Brand Building Print

Branding / Booklet/Brochure

10005D

2010 Advertising Bronze Pencil

Leo Burnett / London

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

10012A

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Online Films And Video / Video Remixes/Mashups - Single

10075N

2010 Design Bronze Pencil

BradfordLawton, LLC / San Antonio

Wine to Water

Wine to Water

Branding / Logo/Trademark Design - Single Only

10008D

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

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