The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Hands Symphony Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Nivea Hugger or Kisser Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Eye of the Cervix Agency: Cossette West / Vancouver Client: BC Cancer Agency Category: Public Service / Television - Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Experiential Advertising / Single
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
Oasis 'Dig Out Your Soul' - In the Streets Agency: BBH New York / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Fire Extinguishers Agency: Y&R / DUBAI Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Yalook - Fashion Faces - Calendar Agency: FutureBrand / Hamburg Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single

2010 Advertising Bronze Pencil

Leo Burnett / London

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

10012A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Interactive Bronze Pencil

JWT New York / New York

DTC

Drop Everything for Love

Online Films And Video / Long Form - Series/Episodes

10073N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Bronze Pencil

Gotham / New York

Ad Council / American Heart Association

Hands Symphony

Craft / Sound Design

10090N

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Collateral / Posters, P.O.P. and In-Store - Campaign

10026A

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Nivea

Nivea Hugger or Kisser

Television / Unscripted series

10002E

2010 Branded Entertainment Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Television / Unscripted series

10003E

2010 Branded Entertainment Bronze Pencil

Young & Rubicam / New York

Cellular South

Y'all vs Us

Television / Unscripted series

10004E

2010 Advertising Bronze Pencil

Cossette West / Vancouver

BC Cancer Agency

Eye of the Cervix

Public Service / Television - Single

10041T

2010 Advertising Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Experiential Advertising / Single

10088G

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Branded Entertainment Bronze Pencil

BBH New York / New York

NYC & Co, and Warner Brothers

Oasis 'Dig Out Your Soul' - In the Streets

Film / Documentaries

10017E

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Online Films And Video / Event or Live Webcast - Single

10240N

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

10069N

2010 Interactive Bronze Pencil

BBDO New York / New York

HBO

The Affair

Online Films And Video / Long Form - Single

10070N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Advertising Bronze Pencil

Y&R / DUBAI

Harvey Nichols

Fire Extinguishers

Newspaper / Full Page or Spread - Single

10002A

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Design Bronze Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Direct Mail / Single

10048D

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Advertising Bronze Pencil

BBDO New York / New York

HBO

The Affair

Branded Content / Single

10072T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Bronze Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Integrated Branding / Integrated Branding Campaign

10085G

2010 Design Bronze Pencil

FutureBrand / Hamburg

yalook.com

Yalook - Fashion Faces - Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10030D

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

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