The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Craft / Sound Design
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Sound Design
Made to move Agency: Tribal DDB / Amstelveen Client: Philips Category: Craft / Sound Design
People for Bikes Agency: Colle + McVoy / Minneapolis Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo Agency: GJP Advertising & Design / Toronto Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo Agency: Google Creative Lab / New York Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype Agency: Happy F&B / Gothenburg Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak Agency: Plaid inc. / New York Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
"I've Seen Enough" Agency: Tool of North America / Santa Monica Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
Typeflash Agency: Peter Vajda / Budapest Client: Typeflash Category: Craft / Typography
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Library Trucks Campaign Agency: Barkley / Kansas City Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature Agency: Contract Advertising (India ) Private Limited / new delhi Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface Agency: DRAFT Co.,Ltd / Tokyo Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But... Agency: Evolution Bureau / San Francisco Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design Agency: Kinetic Singapore / Singapore Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Stones Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church Agency: Cramer Krasselt / Milwaukee Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra Agency: Leo Burnett Beirut / Beirut Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Orange Category: Public Service / Newspaper or Magazine - Single
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Bambi, Dinner, Garage Agency: La Comunidad / Miami Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide Agency: DDB Canada/Toronto / Toronto Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker Agency: DDB Singapore / Singapore Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask Agency: Grey Worldwide India / Mumbai Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal Agency: Ogilvy New Zealand / Auckland Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book Agency: TAXI Canada / Toronto Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth Agency: BBDO West San Francisco / san francisco Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
The Official 2009 US Open iPhone App Agency: DIGITAS, NY / New York Client: American Express Category: Mobile Applications/Sites / Services
Havaianas Nest Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea Agency: Dentsu / Tokyo Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Craft / Sound Design

10340N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Sound Design

10341N

2010 Interactive Merit Award

Tribal DDB / Amstelveen

Philips

Made to move

Craft / Sound Design

10342N

2010 Design Merit Award

Colle + McVoy / Minneapolis

Bikes Belong

People for Bikes

Branding / Logo/Trademark Design - Single Only

10077D

2010 Design Merit Award

GJP Advertising & Design / Toronto

Hyphen

Logo

Branding / Logo/Trademark Design - Single Only

10078D

2010 Design Merit Award

Google Creative Lab / New York

Google

Google Circle Logo

Branding / Logo/Trademark Design - Single Only

10079D

2010 Design Merit Award

Happy F&B / Gothenburg

Göteborg & Co

Göteborg Tourist City logotype

Branding / Logo/Trademark Design - Single Only

10080D

2010 Design Merit Award

Plaid inc. / New York

Kayak.com

Kayak

Branding / Logo/Trademark Design - Single Only

10081D

2010 Interactive Merit Award

Tool of North America / Santa Monica

Cold War Kids

"I've Seen Enough"

Online Films And Video / Video Remixes/Mashups - Single

10277N

2010 Interactive Merit Award

Peter Vajda / Budapest

Typeflash

Typeflash

Craft / Typography

10326N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Interactive Advertising / Other Interactive Media - Campaign

10228N

2010 Design Merit Award

Barkley / Kansas City

Johnson County Library

Library Trucks Campaign

Public Service / Outdoor and Posters - Campaign

10248D

2010 Design Merit Award

Contract Advertising (India ) Private Limited / new delhi

The Environment People

nature

Public Service / Outdoor and Posters - Campaign

10249D

2010 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Toppan Printing Co., Ltd.

Graphic Trial 2009, Repetition on Surface

Public Service / Outdoor and Posters - Campaign

10250D

2010 Design Merit Award

Evolution Bureau / San Francisco

Smuin Ballet

Ballet But...

Public Service / Outdoor and Posters - Campaign

10251D

2010 Design Merit Award

Kinetic Singapore / Singapore

The Design Society

Know more about Design

Public Service / Outdoor and Posters - Campaign

10252D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Public Service / Outdoor and Posters - Campaign

10253D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute for Conscious Consumption

More is Less

Public Service / Outdoor and Posters - Campaign

10254D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Panda Campaign

Public Service / Outdoor and Posters - Campaign

10255D

2010 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Stones

Public Service / Newspaper or Magazine - Single

10273A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Milwaukee Police Department

Church

Public Service / Newspaper or Magazine - Single

10274A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Darkness

Public Service / Newspaper or Magazine - Single

10275A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Photographer

Public Service / Newspaper or Magazine - Single

10276A

2010 Advertising Merit Award

Leo Burnett Beirut / Beirut

Hariri Foundation

Khede Kasra

Public Service / Newspaper or Magazine - Single

10277A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Zebraffe

Public Service / Newspaper or Magazine - Single

10278A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Ziger

Public Service / Newspaper or Magazine - Single

10279A

2010 Advertising Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Orange

Don't text and drive

Public Service / Newspaper or Magazine - Single

10280A

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Advertising Merit Award

La Comunidad / Miami

Wrangler

Bambi, Dinner, Garage

Cinema Advertising / Campaign

10429T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Cinema Advertising / Campaign

10430T

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

2010 Advertising Merit Award

DDB Canada/Toronto / Toronto

Fatal Light Awareness Program (FLAP)

Field Guide

Public Service / Collateral (Brochures and Direct Mail) - Single

10305A

2010 Advertising Merit Award

DDB Singapore / Singapore

Singapore Environment Council

Solar Cooker

Public Service / Collateral (Brochures and Direct Mail) - Single

10306A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Ojus Medical Institute

AIDS Mask

Public Service / Collateral (Brochures and Direct Mail) - Single

10307A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Pop-up Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10308A

2010 Advertising Merit Award

Ogilvy New Zealand / Auckland

The Asthma and Respiratory Foundation of New Zealand

Donations Appeal

Public Service / Collateral (Brochures and Direct Mail) - Single

10309A

2010 Advertising Merit Award

TAXI Canada / Toronto

Covenant House

Street Kids Christmas Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10310A

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Innovation in Advertising / Campaign

10456G

2010 Advertising Merit Award

BBDO West San Francisco / san francisco

Conservation International

Team Earth

Innovation in Advertising / Campaign

10457G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Innovation in Advertising / Campaign

10458G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Innovation in Advertising / Campaign

10459G

2010 Interactive Merit Award

DIGITAS, NY / New York

American Express

The Official 2009 US Open iPhone App

Mobile Applications/Sites / Services

10177N

2010 Design Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Nest

Collateral Design / Posters, P.O.P and In-Store - Campaign

10144D

2010 Design Merit Award

BBDO New York / New York

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral Design / Posters, P.O.P and In-Store - Campaign

10145D

2010 Design Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Collateral Design / Posters, P.O.P and In-Store - Campaign

10146D

2010 Design Merit Award

Dentsu / Tokyo

Japan Swimming Federation

Tokyo Marathon Swimming in the sea

Collateral Design / Posters, P.O.P and In-Store - Campaign

10147D

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