The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Film / Documentaries
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
The Unity Font
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Typography in Design / Single
Bars
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IGFM International society for human rights Category: Typography in Design / Single
New York Times
Agency: Leo Burnett / Chicago
Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation
Agency: Turnstyle / Seattle
Client: AIGA Seattle Category: Typography in Design / Single
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
33 Keys
Agency: Doner / Naperville
Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
AIRBORNE
Agency: Brandcom Middle East F.Z.L.L.C. / Dubai
Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers
Agency: H55 / SINGAPORE
Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
Mercedes-Benz at IAA 2009
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave
Agency: Studio Hinrichs / San Francisco
Client: Nevada Museum of Art Category: Spatial Design / Campaign
Thinking outside the chair
Agency: Alt Group / Ponsonby
Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years
Agency: Bailey Lauerman / Lincoln
Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY
Agency: Design Army / Washington
Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25
Agency: Design Army / Washington
Client: Karla Colletto Category: Branding / Booklet/Brochure
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Branded Entertainment Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Annual ID:
10018E
Award:
2010 Branded Entertainment Merit Award
Agency:
School of Visual Arts / New York
Client:
SVA
Title:
The Wilde Ones
Category:
Film / Documentaries
Annual ID:
10019E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Film / Documentaries
Annual ID:
10020E
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Annual ID:
10049D
Award:
2010 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Annual ID:
10220D
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Unity Font
Category:
Typography in Design / Single
Annual ID:
10266D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Alt Group
Title:
OUCH
Category:
Typography in Design / Single
Annual ID:
10267D
Award:
2010 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IGFM International society for human rights
Title:
Bars
Category:
Typography in Design / Single
Annual ID:
10268D
Award:
2010 Design Merit Award
Agency:
JWT London / London
Client:
HSBC
Title:
Wimbledon Type
Category:
Typography in Design / Single
Annual ID:
10269D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's Corn Flakes
Title:
New York Times
Category:
Typography in Design / Single
Annual ID:
10270D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Typography in Design / Single
Annual ID:
10272D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Annual ID:
10273D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Annual ID:
10274D
Award:
2010 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
AIGA Seattle
Title:
2009 Membership Party Invitation
Category:
Typography in Design / Single
Annual ID:
10275D
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Branded Entertainment Merit Award
Agency:
Doner / Naperville
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10024E
Award:
2010 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
BRITISH ARMY/C.O.I
Title:
START THINKING SOLDIER
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10025E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10026E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Unilever Lynx
Title:
Lynx Instinct
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10027E
Award:
2010 Branded Entertainment Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10028E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Monopoly City Streets
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10029E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Trivial Pursuit Experiment
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10030E
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Design Merit Award
Agency:
Brandcom Middle East F.Z.L.L.C. / Dubai
Client:
AMANCORP LTD
Title:
AIRBORNE
Category:
Typography in Design / Campaign
Annual ID:
10276D
Award:
2010 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
Department of Architecture, National University Of Singapore
Title:
Ong Siew May Distinguished Lecture Series Book Covers
Category:
Typography in Design / Campaign
Annual ID:
10277D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz at IAA 2009
Category:
Spatial Design / Campaign
Annual ID:
10183D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz Galleries
Category:
Spatial Design / Campaign
Annual ID:
10184D
Award:
2010 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Nevada Museum of Art
Title:
Long May She Wave
Category:
Spatial Design / Campaign
Annual ID:
10185D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Formway Design
Title:
Thinking outside the chair
Category:
Branding / Booklet/Brochure
Annual ID:
10068D
Award:
2010 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Lincoln Airport Authority
Title:
Journey Through The First 50 Years
Category:
Branding / Booklet/Brochure
Annual ID:
10069D
Award:
2010 Design Merit Award
Agency:
Design Army / Washington
Client:
University of Virginia
Title:
INGENUITY
Category:
Branding / Booklet/Brochure
Annual ID:
10070D
Award:
2010 Design Merit Award
Agency:
Design Army / Washington
Client:
Karla Colletto
Title:
CATALOG / 25
Category:
Branding / Booklet/Brochure
Annual ID:
10071D
