The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo Category: Websites & Microsites / Durable Goods
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws
Agency: McCann Erickson / New York City
Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Outdoor Design / Single
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby, Silverstein & Partners / san francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
E
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Magazine / Full Page or Spread - Single
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Annual ID:
10185A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
MasterCard Canada
Title:
Darkness
Category:
Small Space Print / Single
Annual ID:
10186A
Award:
2010 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Croft Pens
Title:
Maze
Category:
Small Space Print / Single
Annual ID:
10187A
Award:
2010 Advertising Merit Award
Agency:
Smith Roberts / Toronto
Client:
Centennial College
Title:
ESL
Category:
Small Space Print / Single
Annual ID:
10188A
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Interactive Merit Award
Agency:
BrandStudio / Moscow
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Annual ID:
10127N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Annual ID:
10128N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Annual ID:
10129N
Award:
2010 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Annual ID:
10130N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Annual ID:
10131N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Annual ID:
10132N
Award:
2010 Design Merit Award
Agency:
DRAFT / Tokyo
Client:
D-BROS
Title:
KUDAMEMO
Category:
Industrial Design / Single
Annual ID:
10263D
Award:
2010 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
kaoiro
Category:
Industrial Design / Single
Annual ID:
10264D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cooper Spirits International
Title:
St-Germain 50ml Display
Category:
Industrial Design / Single
Annual ID:
10265D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Annual ID:
10186D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Annual ID:
10187D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Outdoor Design / Single
Annual ID:
10188D
Award:
2010 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Purity Organics
Title:
Straws
Category:
Outdoor Design / Single
Annual ID:
10189D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Outdoor Design / Single
Annual ID:
10190D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Outdoor Design / Single
Annual ID:
10191D
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10142A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10143A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
E
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10144A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10145A
