The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years Agency: Bailey Lauerman / Lincoln Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY Agency: Design Army / Washington Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25 Agency: Design Army / Washington Client: Karla Colletto Category: Branding / Booklet/Brochure
iida Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Treeincarnation Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece Agency: mono / minneapolis Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure Agency: Nolin BBDO / Montreal Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure
The Palace, Jerusalem - Residences Sales Brochure Agency: Y&R/Wunderman Irvine / Tustin Client: Hilton Worldwide Category: Branding / Booklet/Brochure
Cowboy Agency: Leo Burnett / Toronto Client: Procter and Gamble Category: Small Space Print / Single
Darkness Agency: MacLaren McCann / Toronto Client: MasterCard Canada Category: Small Space Print / Single
Maze Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Croft Pens Category: Small Space Print / Single
ESL Agency: Smith Roberts / Toronto Client: Centennial College Category: Small Space Print / Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Embedded Cube Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy Agency: Saatchi & Saatchi NY / New York Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
Typeflash Agency: Peter Vajda / Budapest Client: Typeflash Category: Craft / Typography
Carpet / Bars / Get Out / Clock Agency: DDB Canada / Vancouver / Vancouver Client: Vancouver Convention Centre Category: Trade / Full Page or Spread - Campaign
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
360 Agency: Dare / London Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love Agency: Ogilvy & Mather Taiwan / Taipei Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide Agency: DDB Canada/Toronto / Toronto Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker Agency: DDB Singapore / Singapore Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask Agency: Grey Worldwide India / Mumbai Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal Agency: Ogilvy New Zealand / Auckland Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book Agency: TAXI Canada / Toronto Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Spreading Prosperity Agency: Vahid Associates / Manama Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

2010 Design Merit Award

Bailey Lauerman / Lincoln

Lincoln Airport Authority

Journey Through The First 50 Years

Branding / Booklet/Brochure

10069D

2010 Design Merit Award

Design Army / Washington

University of Virginia

INGENUITY

Branding / Booklet/Brochure

10070D

2010 Design Merit Award

Design Army / Washington

Karla Colletto

CATALOG / 25

Branding / Booklet/Brochure

10071D

2010 Design Merit Award

ground / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

10072D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Treeincarnation

Branding / Booklet/Brochure

10073D

2010 Design Merit Award

mono / minneapolis

Herman Miller

Setu preview piece

Branding / Booklet/Brochure

10074D

2010 Design Merit Award

Nolin BBDO / Montreal

Orchestre Métropolitain du Grand Montréal

OMM - Brochure

Branding / Booklet/Brochure

10075D

2010 Design Merit Award

Y&R/Wunderman Irvine / Tustin

Hilton Worldwide

The Palace, Jerusalem - Residences Sales Brochure

Branding / Booklet/Brochure

10076D

2010 Advertising Merit Award

Leo Burnett / Toronto

Procter and Gamble

Cowboy

Small Space Print / Single

10185A

2010 Advertising Merit Award

MacLaren McCann / Toronto

MasterCard Canada

Darkness

Small Space Print / Single

10186A

2010 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Croft Pens

Maze

Small Space Print / Single

10187A

2010 Advertising Merit Award

Smith Roberts / Toronto

Centennial College

ESL

Small Space Print / Single

10188A

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Commercials of var. length - Campaign

10416T

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / :20 and Under - Campaign

10413T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola - Schweppes

MERRY CHRISch…MAS

Consumer Television / :20 and Under - Campaign

10414T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Nana/Leak/Grass'

Consumer Television / :20 and Under - Campaign

10415T

2010 Interactive Merit Award

BBDO New York / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Interactive Advertising / Banners - Dynamic - Single

10193N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

NCPC

Dolphin Boy

Interactive Advertising / Banners - Dynamic - Single

10194N

2010 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Booby Trap

Interactive Advertising / Banners - Dynamic - Single

10195N

2010 Interactive Merit Award

Peter Vajda / Budapest

Typeflash

Typeflash

Craft / Typography

10326N

2010 Advertising Merit Award

DDB Canada / Vancouver / Vancouver

Vancouver Convention Centre

Carpet / Bars / Get Out / Clock

Trade / Full Page or Spread - Campaign

10230A

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Interactive Merit Award

Dare / London

Vodafone

360

Interactive Advertising / Environmental / Experiential - Campaign

10213N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Interactive Memorabilia

Interactive Advertising / Environmental / Experiential - Campaign

10214N

2010 Interactive Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Campaign

10215N

2010 Interactive Merit Award

Ogilvy & Mather Taiwan / Taipei

Franz China Collection

Franz, See The Love

Interactive Advertising / Environmental / Experiential - Campaign

10216N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Fixed Space - Campaign

10186N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia Banner Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

10187N

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

2010 Advertising Merit Award

DDB Canada/Toronto / Toronto

Fatal Light Awareness Program (FLAP)

Field Guide

Public Service / Collateral (Brochures and Direct Mail) - Single

10305A

2010 Advertising Merit Award

DDB Singapore / Singapore

Singapore Environment Council

Solar Cooker

Public Service / Collateral (Brochures and Direct Mail) - Single

10306A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Ojus Medical Institute

AIDS Mask

Public Service / Collateral (Brochures and Direct Mail) - Single

10307A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Pop-up Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10308A

2010 Advertising Merit Award

Ogilvy New Zealand / Auckland

The Asthma and Respiratory Foundation of New Zealand

Donations Appeal

Public Service / Collateral (Brochures and Direct Mail) - Single

10309A

2010 Advertising Merit Award

TAXI Canada / Toronto

Covenant House

Street Kids Christmas Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10310A

2010 Design Merit Award

Vahid Associates / Manama

BNH

Spreading Prosperity

Branding / Annual Report

10066D

2010 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

CSPD 2009 Annual Report

Branding / Annual Report

10067D

2010 Advertising Merit Award

Mother Advertising Ltd / London

Mother

Giving is Glorious

Collateral / Self-promotion (Agencies or individuals )

10272A

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

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