The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Legal Copy Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Broken Promises Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Harmony Agency: The Sweet Shop / Auckland Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
Men vs Women Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome Agency: BBH/New York Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards Agency: Leo Burnett / London Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Excuses Agency: Ogilvy / são paulo Client: IBCC Category: Typography in Design / Single
Economy versus environment Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan Agency: DDB Brasil / Sao Paulo Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food. Agency: Ogilvy Frankfurt / Frankfurt Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print Agency: Rethink / Vancouver Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Cowboy Agency: Leo Burnett / Toronto Client: Procter and Gamble Category: Small Space Print / Single
Darkness Agency: MacLaren McCann / Toronto Client: MasterCard Canada Category: Small Space Print / Single
Maze Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Croft Pens Category: Small Space Print / Single
ESL Agency: Smith Roberts / Toronto Client: Centennial College Category: Small Space Print / Single
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Hourglass

Consumer Television / :30/:25 - Single

10394T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Plant

Consumer Television / :30/:25 - Single

10395T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Time Traveler

Consumer Television / :30/:25 - Single

10396T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Legal Copy

Consumer Television / :30/:25 - Single

10397T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Broken Promises

Consumer Television / :30/:25 - Single

10398T

2010 Advertising Merit Award

The Sweet Shop / Auckland

Toyota

Harmony

Consumer Television / :30/:25 - Single

10399T

2010 Advertising Merit Award

Venables Bell & Partners / San Francisco

Intel

Joke

Consumer Television / :30/:25 - Single

10400T

2010 Advertising Merit Award

72andSunny / Los Angeles

Nike EMEA

Men vs Women

Integrated Branding / Integrated Branding Campaign

10460G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Integrated Branding / Integrated Branding Campaign

10461G

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Integrated Branding / Integrated Branding Campaign

10462G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign

10463G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Sprint

The NOW Network

Integrated Branding / Integrated Branding Campaign

10464G

2010 Advertising Merit Award

JWT New York / New York

JetBlue

CEO Campaign

Integrated Branding / Integrated Branding Campaign

10465G

2010 Advertising Merit Award

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Integrated Branding / Integrated Branding Campaign

10466G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards

Integrated Branding / Integrated Branding Campaign

10467G

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Integrated Branding / Integrated Branding Campaign

10468G

2010 Advertising Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen

Integrated Branding / Integrated Branding Campaign

10469G

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign

10470G

2010 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Integrated Branding / Integrated Branding Campaign

10471G

2010 Advertising Merit Award

US Sydney / Redfern

SBS Broadcasting

Madison Products

Integrated Branding / Integrated Branding Campaign

10472G

2010 Design Merit Award

Ogilvy / são paulo

IBCC

Excuses

Typography in Design / Single

10271D

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Economy versus environment

Public Service / Newspaper or Magazine - Campaign

10281A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

MASP (museum)

Walker Evan

Public Service / Newspaper or Magazine - Campaign

10282A

2010 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Hospital Aleman

Children Do

Public Service / Newspaper or Magazine - Campaign

10283A

2010 Advertising Merit Award

M&C Saatchi / Melbourne

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

10284A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited

Choking Lives

Public Service / Newspaper or Magazine - Campaign

10285A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society For Human Rights)

Organs on Offer Supplement

Public Service / Newspaper or Magazine - Campaign

10286A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

World Hunger Aid (Welthungerhilfe e.V.)

Billions For Economy. No Money For Food.

Public Service / Newspaper or Magazine - Campaign

10287A

2010 Advertising Merit Award

Rethink / Vancouver

Children of the Street Society

Predator Watch Print

Public Service / Newspaper or Magazine - Campaign

10288A

2010 Advertising Merit Award

Leo Burnett / Toronto

Procter and Gamble

Cowboy

Small Space Print / Single

10185A

2010 Advertising Merit Award

MacLaren McCann / Toronto

MasterCard Canada

Darkness

Small Space Print / Single

10186A

2010 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Croft Pens

Maze

Small Space Print / Single

10187A

2010 Advertising Merit Award

Smith Roberts / Toronto

Centennial College

ESL

Small Space Print / Single

10188A

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

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